With the K12 educational technology market thriving, and projecting nothing but gains over the next few years, investors and institutions should prepare to embrace the market fully.
K12 market demand is at an all-time high for educational technology markets, according to a recent report. Suggesting that the realm is set to explode within the next few years, and hold tight to that trajectory in the years beyond. Multifaceted growth drivers have nearly every corner of the market embracing new technologies that aid and assist early education, both within the classroom and beyond its walls.
Particularly affecting the K12 Market, the latest adoption of educational technologies is something that seems to be highly valued across the spectrum of interested parties. Benefiting everyone from School administrators to the students themselves. Particularly as parents step in and demand better synchronicity between scholastic tools and satellite learning programs. Which has encouraged not just institutions— but many savvy investors— to get on board.
Digital Learning and Technologies Thrive
Projections are high concerning the future of k12 markets and edtech acquisition. Expected to reach over $45 million by 2026, which all but dwarfs the $11 million seen in 2020. The reality of modern-day education is that it is no longer gleaned alone. Teachers, Sudetenland, families, and the institutions that unite them all require new and innovative tools in order to contend with the modern demands of contemporary education. This can easily be seen in the wake of the COVID-19 pandemic, in which many scholastic activities globally were required to be carried out in-home and online.
However, well before the pandemic changed our lives, we thought we knew so well, edtech was still a thriving market, with more tech acquisitions happening year on year. So, while the pandemic may have made this transition all the more relevant, it didn’t actually radically change the way we view and use technology within the educational paradigm. Distance ed has been an important part of learning for many years, spurred into “remote learning” systems that allow students to better access educational environments without the concern over resources. Which could reasonably be the best response we now have to ever-tightening budgets. All without the need to compromise the education institutions are capable of providing.
Parents and families are also pushing for better technologically based tools in which they can more seamlessly bring their children’s educational environment into the home. Where smart devices like tablets and associated, educational software can help guide families and their students in the best directions for retaining materials. So it’s plain to see why the market is experiencing compounding interest and impressive annual growth rate, at nearly 25% year on year until 2026. This industry encompasses a number of familiar tools, as well as those that are just beginning to be explored. Things like augmented reality, e-books, and even Learning Management Systems have all shown great promise from both educational perspectives as well as investment opportunities.
Impact on Scholastic Retention, Institutions, and Investors
With this use of the widespread technological application, space has been created for a number of scholastically focused companies to move into the ever-growing space. With this growth, there is also the promise of stability, as all of the technologies that have been successfully implemented and embraced are showing great promise for continued use in future systems. Which makes the k12 market one to watch closely, particularly for those in the North American markets, as this particular region is expected to dominate market share. However, investors are cautioned to act quickly, and not just due to the ephemera of technological markets and innovation in general, but also because of a number of other important factors.
One of the biggest reasons that investors are looking to get in on the space quickly, is that the use of open-source content and software is quickly becoming the chosen format. So market investors should be keen to get onboard with fast-growing projects now, while they can still cement themselves in the slower-growing segments. Where future market competition may well depend on a strong presence within the market itself, and a reliable name behind the technology being used. Specifically, amongst institutions and staff, learning management tools are set to become the gold standard of educational advance and career success.
This will sediment business versatility as well as job security for many institutions, with learning management systems leading the way to open communication between staff, students, families, and administration streams. While at the same time creating and fostering a more dynamic learning environment and monitoring process. Allowing both administrators and staff members to consistently monitor staff and pupils respectively, aiding in reporting, recognition, and data management strategies.
Major EdTech Market Players
The biggest players in the current market are undoubtedly the following:
- VIP Kid
- Yuanfudao
- Byju’s
- PowerSchool
- Sonoma
- Pearson
- Blackboard
- Kroton
- Among many others
While this isn’t an exhaustive list of the top players in the k12 market, these are the names that have undoubtedly nestled themselves firmly into the k12 market— some of which have been around for decades and are prepared to continue on their legacy. Which doesn’t;t necessarily mean there isn’t space for newcomers, but those interested in entering the market should absolutely do so now before school’s out.