Marketing has evolved over the last few years. There was a time when advertising your business was all about running successful campaigns on television or across billboards which were enough to get a consumer’s attention and entice them to purchase from you. However, with the invention of the internet, new marketing tactics have come into the picture, and one of them is Search Engine Optimization, also known as SEO. This marketing strategy ensures your webpage has a high ranking and gets the most clicks.
Search engines like Google are a crucial component in making your business successful. These platforms give your company the visibility it needs online to stand out among its competitors. But to do so, you need to actively work on SEO and build your company’s image virtually. So, what are the types of SEO, and how do they help you market your brand? Read below to find out:
1. Off-page SEO
The search engine doesn’t rank your website based on the content available on your webpage alone. Instead, the algorithm uses your entire web presence to give you a ranking, meaning anywhere your website is mentioned will work in your favor. This is known as Off-page SEO, and its primary purpose is to build links that lead to your webpage.
According to the First Page Sage, backlinks contribute more than 16% of ranking factors. Hence, when you link your website, use reputable web pages to generate leads. If you’re new to the SEO game and need help with how you should go about linking, contact reliable agency link building services and let professionals handle the work for you. Link building is all about connecting high authority websites to your webpage, ensuring that it fits your niche and can bring an influx of organic traffic.
Once a solid or well-established website references your blog post, it increases your brand’s visibility, boosts the audience’s trust in you, and leads to more significant organic traffic. Think of it this way; imagine Kim Kardashian’s references to your website on your Instagram. This type of influencer marketing is a prime example of Off-page SEO. By linking your website to her page, Kim gave you more visibility, connected you to a greater audience, and improved your webpages authenticity, which translates into a higher ranking.
Therefore the more links you give, the greater your chances of being noticed. If you’re looking for ways to create backlinks, start using social media more, create shareable posts related to your niche, and link your web page with every content you create for social media. Likewise, by guest posting or mentioning other brands, you make a chain of backlinks which leads to more consumers learning about you.
2. On-Page SEO
On-page SEO refers to all your work on your webpage to make it rank higher. Therefore, the content you create, the keywords you use, the images you attach, and the meta tags you utilize in developing your webpage all impact SEO. The information on your website makes it easier for the bots to understand the purpose of your website better and give it a rank in the relevant niche.
So, when working on your on-page SEO, ensure the details on your website are accurate and coherent with the appropriate HTML tags that underline what your website is about. When choosing images, compress their dimensions, allowing them to fit on your webpage, and provide relevant descriptions that define the purpose of the images you used. You can also link different pages of your website and create a chain of internal links making it easier for users to navigate your website.
On-page SEO helps in improving your online presence on the SERP. The more recent, fresh, and genuine your content, the higher you’ll go. This leads to higher organic searches and greater traffic. As a result, the next time a consumer searches your website or a keyword related to your niche, your page will pop up, guaranteeing a sale.
3. Technical SEO
No consumer likes to wait. This is why you may lose a valuable user if your website is slow, ends in errors, or takes time to load images. Therefore, your best bet in ensuring you don’t drive away organic traffic is to work on your technical SEO. From the speed of your website to the URL structure, technical SEO is a very complex part of search engine optimization. It requires extensive work to keep your users interested in your brand.
For this reason, you need to pay attention to the speed of your website. You need to work on your web page if it takes longer than 3 seconds to load. Run a website speed audit to determine if your website is slow and how to speed it up.
Additionally, you need to design an organized site MAP that informs the crawl bots what the purpose of your website is. Furthermore, ensure all the redirects lead to your homepage by working on your website’s URL. The bottom line of technical SEO is to help you get a relevant ranking by indexing your content. You can conduct multiple audits to see where your website stands and how to improve it.
4. White Hat SEO
White hat SEO refers to all the good practices you do to improve your search engine’s ranking. Using white hat SEO techniques on your website will increase its trustworthiness, improve visibility and eventually get you the organic traffic you want.
Examples of white hat SEO include ensuring your website and web page load fast without disruptions. It also includes posting quality content that is accurate and contains facts that make the information more reliable. Another prime example of white hat SEO is the originality of your content. While you can take inspiration to develop your content, you cannot paraphrase content already there and try to sell it off as your own.
Likewise, when picking links, you want to choose quality websites and link them throughout your webpage to improve your visibility. However, if you try to stuff too many backlinks and use low-quality or dead links, you can risk getting blocked and may even get your website banned. White SEO tactics guarantee that your brand is genuine, help you build a reputation, teach you to stay within the SEO guidelines, and ultimately get the consumer attention you want.
Final Thoughts
Digital marketing is all about giving your brand the online reputation it needs. You need to rely on various SEO tactics to help your company develop an online presence, making it more visible to consumers, confirming its legitimacy, and ensuring its authenticity. Hence, if you want to make your website more reliable and popular, you need to rely on off-page SEO tactics and build links.
But if you want your content to be authentic and original, you need On-page SEO techniques. Always practice white hat SEO tactics since they can catalyze organic leads and boost your rankings without misleading the search engine.
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