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Four Benefits of Custom Packaging Boxes

Packaging

Custom Packaging Boxes

A box may seem like just a box, yet it is anything but. A box can be the first impression that your product makes on a customer and it can leave a lasting mark. Custom packaging boxes can be a great way to provide greater recognition for your brand in a unique way.

1. Increased Visibility

One great thing about custom packaging boxes is that they can help to deliver your brand to prospective customers. When your packages are out in transit, your logo adorning them can catch the eye from afar. It could be enough to stick with that person for long enough that they check out your company.

Sending products in a plain box leaves your business lost in the shuffle. By adding your corporate logo or perhaps a slogan to your packaging boxes, you can create an advertising campaign without the need for expensive ads or commercials.

After all, branding is essential in a successful business. Getting your logo and brand out there can be done in many ways and custom packaging is a great way to do that.

2. Reduced Costs

Another way that going with generic boxes can be less than beneficial is that it could lead to increased shipping costs. Sending your products in boxes that are too big for them means additional weight is needed in the packing process.

Custom packaging means that you get the precise size boxes that your products need. By shipping to size, there is less need for excess packing materials, which in turn saves money on shipping costs. For businesses that have shoestring budgets, saving on shipping costs can be a very valuable asset.

3. Added Protection

When you go custom shipping, you can then incorporate the necessary protection for specific items. Instead of having to shoehorn those items into a box that is ill-fitting, you can pack them precisely as they were meant to be packed.

Custom packaging also generally means that there is a reduced risk for breakage on electronics, glass items, and fragile items. When there is less breakage in transit to the customer, there are fewer returns and fewer lost products.

Custom packaging helps your business to reduce overhead costs in a substantial way. Customers will be thrilled that your products show up at their door in the condition that they expect it to.

4. Environmental Responsibility

One of the biggest bonuses for going with custom packaging is that it can help to reduce waste. The more space that there is in a package, the more shipping materials need to be used to fill in those gaps. All of this adds up to additional costs and waste.

By going custom, and therefore reducing the empty space in packages, there is a lesser need for packing materials. In a world that is looking for ways to become more efficient and “green,” cutting down on necessary shipping materials is a huge benefit with many different positive applications to the environment.


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