When you’re running a business, marketing and promoting your company is a key element in any success. There are lots of different marketing opportunities out there and it can be quite overwhelming when faced with all of the possibilities. If you don’t know where to start, you could probably benefit from some advice on the subject.
If you’re looking for easy ways to promote your business and to make it stand out from the crowd, we have some great ideas for you to keep in mind. Here are the top five ways you can promote your company and bring it to the attention of the people who matter – your potential customers and clients.
1. Flying The Banner
In the time before the internet, banners were one of the most popular ways to advertise a company, and even today they haven’t gone out of style. In fact, an attractive promotional banner can actually compel your target audience to take a closer look and familiarise themselves with your brand’s message.
If you want to reach a big group of people, a banner is a brilliant way to really stand out and be noticed. Today’s modern banners are digitally printed, so they are very high-quality and feature professional images and accurate colors. Perfect for both outdoor and indoor use, they are weatherproof and durable and will really attract the eye when placed by the roadside or on a building. If they are carefully placed in areas with a high footfall or large numbers of passing motorists, they can attract countless customers and increase the popularity of your brand exponentially.
2. Promotional Goodies
If you’re promoting your business at a networking event, having some promotional items to give away which displays your company logo prominently and express your brand message effectively is a great idea. Take some time to think hard about which promotional items are a good fit for your brand and which will be appreciated by your target market.
Although keyrings and coasters are popular choices, they may end up in the bin at the end of the day. Potential clients and customers are more likely to appreciate freebies that are useful and add value to their lives. It doesn’t need to be something expensive or difficult to produce – pens are always a good choice since everyone needs an extra pen in their bag or pocket!
3. Bespoke Logo Door Mats
Personalizing your business is something that should be carried through your organization. Everything from the website to the stationery should have your logo and should express your brand message effectively for a truly cohesive approach to marketing. One way to carry your personalized message through your company is to invest in a company logo mat for the entrance of your workplace premises. It’s a subtle way to give your brand a little extra exposure.
4. Using Social Media
Social media platforms are a great way to promote your business. It’s free to set up your own page and you can really harness the potential to engage with your customers and clients. You can interact with them, creating a positive impression of your brand and at the same time get valuable information to inform future products and customer service ideas. You can also use it as an important opportunity to display your brand logo prominently to promote your message even more cohesively.
5. Modern Business Cards
Having business cards to hand out is a vital way to promote your company. They are a cost-effective way to get your business logo and brand out there to a large number of people. Whether you’re attending a business networking event or whether you just want to carry them around with you to distribute wherever you may be, good-quality business cards can really give the right impression of your company.
Imagine someone walking into your office as a prospective client. You want to set the best first impressions. Most of us tend to forget when it comes to handing over our business cards. While we have enough space on the desk, we somehow always manage to keep our business cards inside some hideous drawer. What if you could set the right impression by using an acrylic business card display? Since it would be on the desk itself, and beautiful from all aspects, it would be very hard to miss for anyone that is sitting in front of you.
Be creative about your business card designs – the most appealing ones have an unusual design, eye-catching colors, or interesting materials that make them stand out from others in their collection. Make sure, however, to choose a regular shape that fits easily into a wallet or purse or you’ll find that yours gets left behind in the desk drawer.
With these five promotional and personalization ideas in mind, you’ll be well-prepared to get maximum exposure for your business, whatever its size or type. Having a clear and cohesive approach to your marketing strategy through the uniform use of your brand logo will help to cement your company clearly in the minds of potential customers.