In today’s market conditions, the smartphone has revolutionized several businesses. They have now become a key communication device that connects the business with the customers. According to research, more than 65% of the people in the world are using smartphones and the numbers are growing. With the growing usage of smartphones, businesses can focus on mobile marketing strategies. Mobile marketing is a fast emerging method to market your business to a large number of people around the world. It can provide businesses with various opportunities to boost their lead and sales. The marketers can proceed with the strategies by determining how much they can spend on the project and defining the target customer base.
Why Does Your Business Need Mobile Marketing?
The revolution in mobile technology has outdated the traditional marketing methods because through digital marketing large groups of people can be reached at the same time. The AI, AR, group chat integration, and wearables have increased the integration, engagement of your customers. Here are a few advantages of mobile marketing to your business that can help you get more customers and sales:
1. To Stay Ahead From Competitors
Every entrepreneur has to face the competition in the market even if you are providing unique products and services to your customers. You might feel that it is not necessary for their business, but your competitors have already implemented a mobile marketing strategy for their business. They have an advantage over you and can take all your customers by providing the products and services on mobile phones.
2. A Mobile-friendly Business is a Prosperous Business
To get more and more customers without losing the old ones, then you need a mobile-friendly business website. As people are using smartphones to find the product and services. If they did not find the appropriate and complete information on the website or app, then they might move forward with your competitors. A good mobile marketing strategy should be mobile-friendly, which can engage the customers with the business.
Mobile Marketing Strategies to Boost Your Business Sales
1. SMS Text Marketing
SMS Texts can be to a large group of people at the same time. Using the SMS text marketing strategy, you can reduce the marketing cost and proceed further with a limited budget. All you need is a smartphone to send the SMS. Several companies offer bulk SMS services. SMS texting marketing strategy works very well when combined with other forms of existing marketing. With email marketing strategies, you can update your customers. You can execute on this strategy:
- Send reminder notices for last day to buy or sales on your website
- Send discount coupons for specific times of day when your sales are slow.
- Send last-minute offers on the new products or soon-retired offers.
- Send SMS asking for their valuable feedback on your products and services.
2. AR and Mobile Web to Spice Up Engagement
Augmented reality is an emerging technology. It is more utilized in mobile ads and shopping on social platforms. In the future, it will play an important role in mobile marketing applications. The consumer-packaged-goods sector has implemented AR and moved towards the web application. They are benefited from user engagement because their application finds a place on the user’s home screen. Before that, they are more focused on packaging goods. For instance, the car manufacturing company Volkswagen has used AR-interfaced to enable iPhone and iPad users to view virtual mechanics performing stunts on the streets of Toronto. You can also use AR in your mobile marketing strategies to increase user engagement.
3. Mobile Advertising
With the growing mobile technology, users are also increasing. People are using their smartphones to search on the internet. If you don’t have mobile-friendly landing pages, then your business is losing a huge opportunity. Some studies suggest that mobile advertising has a high engagement and click rate in comparison with the other forms of online advertising.
4. Optimize Your Website Content
When you’re creating a mobile marketing campaign, firstly you should optimize your website and make it mobile-friendly. You need to make sure that your website menus and content should be displayed well when the users access through their smartphones. If you know WordPress, then you can easily update your website or you can hire an expert for the task. You also need to focus on concise content that is easy to digest. People only have a short period to consume your content. when reading your article they will first check the outline and if they find it interesting, then they proceed with it. They don’t want to get bored after reading your content flooded with words.
Author Bio: Piyush Jain is the founder and CEO of Simpalm, a mobile app development company in the USA. Piyush founded Simpalm in 2009 and has grown it to be a leading mobile and web development company in the DMV area. With a Ph.D. from Johns Hopkins and a strong background in technology and entrepreneurship, he understands how to solve problems using technology. Under his leadership, Simpalm has delivered 300+ mobile apps and web solutions to clients in startups, enterprises, and the federal sector.