Custom-designed eco badges are a creative way of showing your company’s commitment to environmental responsibility. They are cheap to mass produce and the ROI can be higher than you would get running online ads.
Besides being a sustainable option, badges are more versatile than other promotional products. However, designing quality eco badges can be a challenging endeavor. You have to consider customer experience, durability, and creating a lasting impression.
In this article, we will explore the concept of eco badges and why they are a perfect fit for marketing your business.
Designing Eco Badges
The idea behind eco badges is to use eco-friendly materials to reflect a company’s dedication to sustainability and protecting the environment. You can use the badges as name tags for your employees or as keyrings. There are a ton of options.
However, good eco badges are more than using eco-friendly products. A good design will complement the material and help promote your brand. You can draw inspiration from existing templates available on Pinterest.
Another option is bringing a professional designer on board. The designer will help you select the right colors and fonts for the best customer experience. Also, don’t forget to research about your target audience. Knowing more about your audience will help you create a lasting impression with the customer in mind.
Keep the design simple. Otherwise, the badges might go under the radar. Avoid putting too much information on the badges since you are working with small spaces. Your brand colors, name, and business slogan are enough.
Use a limited color palette that matches your brand or theme. Vibrant and contrasting colors can make your badges stand out.
Next, look for a badge manufacturer. Do your research and read reviews from past clients. Also, check out their portfolio and the brands they have worked with. Ask for a quote to ensure that they are within your budget. Rocket Badge makes the best badges and promotional products at competitive market rates.
Why Use Eco Badges?
Creative marketing will give you an advantage over your competitors. There are many options when it comes to promotional products. Besides eco badges, you can also make keyrings, t-shirts, caps, or backpacks. Eco badges are budget-friendly and offer more versatility than t-shirts or hats.
Custom-made eco badges will draw attention to your sustainable practices and trigger conversations about environmental issues. Recent studies on shopping trends show that customers are more inclined to shop from brands that promote sustainability.
As a business owner, you also get the chance to put your creative mind to work. Branding and designing are more than just placing colors and fonts together. You can involve your employees and customers to help build more trust with your brand. Happy and loyal customers are likelier to become repeat buyers and will promote your business to others.
Custom eco badges are a cheap and cost-effective marketing option. You can distribute the badges during trade fairs or seminars. Compared to digital marketing using promotional products, eco badges are cheaper for SMEs without big marketing budgets.
Remember that custom eco badges can be versatile and eye-catching marketing items or personal accessories when designed well.