Mobile apps allow small local businesses to enjoy valuable marketing opportunities. However, some businesses are yet to invest in an app for various reasons. However, a survey conducted on 351 small business in regards to mobile apps revealed some interesting findings, including:
- 42% of small local businesses own a mobile app, with 30% planning to develop an app in the future.
- 28% of small local businesses invest in mobile app development intending to attract new customers. However, marketing experts caution against this.
- Small businesses with mobile apps say that mobile payment is the best feature in their apps.
- Over 55% of small businesses run by millennials have mobile apps.
However, you should note that mobile apps help to boost customer loyalty, employee efficiency, and brand image. With this, let’s discuss the pros and cons of mobile apps for small businesses.
Customer service is not all about coming into face-to-face contact with a customer service representative. Because millions of people can access mobile devices, you can allow your customers to access customer service through mobile apps. As a business manager, you can choose the products or services to sell to your prospective customers via mobile apps.
Moreover, having a mobile app can be beneficial for your business since most of today’s customers want to purchase products or services from the comfort of their homes. This is not only convenient for the customers; it will also benefit your business.
A better user experience
Today, we’ve seen a spike in the smartphone market, and this has brought an evolution in online customer behavior. Having a mobile app developed for your business can help you to deliver a better user experience, which can direct prospective customers to achieve specific actions. At times, that means allowing your customers to register and create an account, or even subscribe to your services.
The good thing is your customers can enjoy this good user experience offline. Certain mobile apps allow users to enjoy offline access, unlike a website. That means your customers can use certain features, even when they don’t have an internet connection. This can be an added advantage for people who live in areas with a poor internet connection.
A mobile app can allow you to generate revenue
According to the experts from Entrance, custom applications development company, a mobile app development project is costly. However, you can offset the cost of your mobile app development in different ways. For instance, you can ask your customers to pay a certain fee for downloading your app. Further, you can choose to add mobile apps to your app and ask other non-competing businesses to advertise on your app at a certain fee.
Also, you can link your mobile app to an online payment platform, and let your customers purchase your products or services via the app. This, in turn, can lead to higher conversion rates and faster transactions.
Mobile apps allow businesses to offer real value to their customers
As a business, you can rely on your mobile app to collect important information from your customers. You can ask your customers to fill a form or participate in a survey exclusively from your mobile app. Such surveys are easy to participate in since they don’t demand a lot of time from your customers, unlike traditional surveys.
You can reward your customers with a loyalty program, which should allow them to get cumulative points after participating in the surveys. These points can allow your customers to enjoy discounts when purchasing your products or services.
It’s costly to develop a mobile app
As indicated earlier, mobile app development is not cheap. Although there are many mobile developers out there, getting a good developer, one who can create a good app for your business is not cheap. However, such developers will deliver a first-class mobile app, one that won’t disappoint you.
But, you must be strict with your budget, as well as the app’s performance. The best way to ensure that you get the most during the app development is having a checklist. This will allow you to identify the features you need, and check whether the developer adheres to it at the end of the project.
Now, you have the app, and it’s ready to download from the app store. But, have you thought about its maintenance? Mobile apps require regular maintenance through updates, to protect your app from security threats and ensure that they are compatible with new operating systems for different mobile platforms.
Failing to provide such apps can make your app malfunction or make it hard for a customer to access your app after updating their phones with a new operating system. Because the code isn’t reusable to all mobile devices, part of it must be re-written for the mobile app to remain functional.
While mobile apps come with pros and cons, the benefits outweigh the drawbacks in various ways. It’s an undeniable fact that your business needs to move with the ever-changing business tide—if you need to outdo your competitors. If you cannot adopt these changes, you risk rendering your business obsolete—and no one likes that. Thus, investing in a mobile app for your business is the best way to push your business to the next level.