Aside from being used as ID card badges, tags, and name passes, you can use these lanyards for promoting your business. How can you tap into the potential of these small devices? Use them as “reminders” of your business.
For instance, if a particular trade fair or trade show is going on, you can use them as giveaways, or you can also make your entire staff wear them throughout the day so that any prospective client when sees it will relate the lanyard to your company.
This is one of the best ways to promote your business and also gain visibility, which is the main reason why you want to use them.
How Will You Represent Your Company With Lanyards?
First of all, you have to make sure that the message you want to convey is clear, crisp, and readable. As such, you can order for customized lanyards that will have your company name, the logo, gist of products and services you offer. However, since space is limited, you can print visuals. This will have a lasting impact on the customers. And if you order in bulk, you can get check custom lanyards.
These can be used for powerful trade events where you and your staff can flaunt them. Not only that the ones that visit your kiosk can receive one such band as a takeaway so that it stays with him and if he is really interested, but he is also sure to get back with the same to your stall again.
Alternatively, any visitor that comes to your store can get one of these along with the flyers and brochures that you give them for future referrals.
Why Are They Ideal For Advertising Your Brand?
Lanyards are a good option when it comes to representing your brand. This is because they can not only be customized as per your needs; they are affordable too. In fact, the amount you spend on advertising your products and services over other forms of media like television, mobile marketing campaigns, OOH, or have your brand staring down from the billboards across and around major streets; these will save a lot of your hard-earned cash. Smaller to handle and effective to take your message across, you can try them out for once.
Target Audience
The design and feel of these marketing devices can be done depending on your target audience. For instance, if your target audience includes children, make them attractive, vibrant, and ones that will appeal to children with cartoon characters and their favorite comic characters.
Also, if other companies are using them for marketing too, make sure that yours stands out from the rest. Change the message or the color, if it is possible to find out what your competitors are designing them as.
For a formal target audience, keep the tone subtle, yet powerful that will help in conveying your message to the audience.
Quality Matters
Regardless of the type of product or services you offer, whenever, you are using them for marketing purpose, the quality is important. It creates an impression of your brand and company. So, get them printed from a reliable printing service provider.
More on this topic: Why Should You Include Print Media In Your Marketing Plans?