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Creative AI Used In Music Video Production

Music Video

Creative AI In Music Video

Advances in AI have been coming at us in leaps and bounds lately.  Even in unlikely areas like music video production. Director Timothy Saccenti and Intel utilized AI technology to produce a visually rich music video for Chinese pop star Chris Lee. The music and video are titled “Rainy Day, But We Are Together”. The special effects added by the producers are dramatic and visually rich. A machine learning AI system tracked the artist’s face in real-time. Then it reconstructed her face in 3D with raindrops and more.  Connecting stars in the night sky and applying them to the artist’s face is another visual effect used in the video. It is really fascinating to watch.

Check out the video “Rainy Day, But We Are Together

Dig Down

Another interesting application of AI in a music video showcases a song from the British band Muse. A creative technology company Branger-Briz put this video together using AI. In this case, almost the entire video was generated using AI. Countless, short video clips of TV personalities, politicians, people in the news and more are streamed down from the internet. Basically, the personalities in the video clips speak the individual words in the lyrics to the music. The song is titled, “Dig Down”. What’s fascinating about this is that the video clips change daily. The lyrics stay the same but the AI downloads different clips of people speaking them. So basically the AI constantly searches the net for videos containing the individual words to the song. It replaces the clips making this seem more like performance art. The use of subtitles makes it easy to follow along.

The lyrics to Dig Down

“When hope and love has been lost
And you fall to the ground
You must find a way
When the darkness descends
And you’re told it’s the end
You must find a way
When God decides to look the other way
And a clown takes the throne
We must find a way
Face the firing squad
Against all the odds
You will find a way

Dig down
Dig down
Dig down
And find faith
When you’re close to the edge
With a gun to your head
You must find a way

When friends are thin on the ground
And they try to divide us
We must find a way
We have entered the fray
And we will not obey
We must find a way
Yeah

Dig down
Dig down
Dig down
And find faith
When they’ve left you for dead (dig down)
And you can only see red (dig down)
You must find a way

Dig down
Dig down
Dig down
Find faith
We won’t let them divide (dig down)
We will never abide (dig down)
We will find a way

Dig down
Dig down
Dig down
Faith
Dig down
Dig down
Faith”

Check out the video “Dig Down”.

These examples of AI in music video production demonstrate what’s possible when AI is used in a creative canvas.

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