Today, every business must have an adequate Internet presence. It is an excellent way to connect with people all around the globe, deliver your message, and grow your trade. But website design can be intimidating for small businesses, as sometimes it is hard to know where to start. There are numerous website templates available online that might work okay. But the real question is, can they outperform custom-coded websites? In most cases – no.
This article will explore why a custom code is so valuable. We asked the web development company in Chicago to tell us the core benefits of having a custom-coded website. So keep reading if you want to see their answer.
One of the core benefits of having a custom-coded website is that it’s more scalable and flexible. A custom-written code is much easier to manage, which could save you a lot of time and nerves in the long run. Such websites are much easier to expand, and it is less complicated to add new features as your business grows, and more traffic arrives.
Good developers can also create a custom content management system that would suit all your content-related needs.
2. Better user experience
Creating a website that visitors enjoy exploring should be the end goal of every web development process. And if you’re not working from scratch, it’s hard to design an unforgettable experience for the user.
Custom-coded websites are an increasingly popular option for business owners who want to add unique features that competitors don’t have. They give you much more control over designing different elements. And the more control you have, the easier it is to create innovative solutions people will love to talk about.
3. Improved SEO
Writing custom code that fulfills SEO standards is one of the most common ways to improve your search rankings. Here are just three basic reasons:
- Crawlers can better understand the website content if the code is well-written.
- Developers can build websites that load faster
- You can create websites that work better on mobile devices – which aligns with mobile-first indexing.
All of this is important for boosting the SEO campaign, which will result in more organic traffic and better conversion rates for your website.
4. Brand uniqueness
If you want a website that will make your brand stand out on the internet, more often than not – having a custom code is the only solution.
Instead of following a set path of programming languages, programming styles, and design patterns, custom code allows web developers to craft unique websites that suit brand needs and speak to the target audience on a whole new level. It will put you in control over the image people get when interacting with your brand. Custom code will allow you to implement unique brand colors, photos, fonts, etc… This will help you look more professional and trustworthy than competitors who have templated websites.
5. Better security
Website security is a top concern for any business today. It is worth noting that custom-coded websites are usually harder to hack, as web development companies follow the latest trends in internet security. Their developers will also ensure that your website is accessible on every browser, by implementing security certificates. Visitors will know to appreciate the security of their information on your website.
Website coding is a complicated process, with specialized languages and confusing syntax. But the best web developers can translate your ideas into clean, functional code that works on modern browsers and avoids bugs or issues. In addition, you will have an original website that was tailor-made for your business. If you still have doubts about developing a custom-coded website, try consulting with professionals.
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