SEO has taken the world by storm, and it is the process of increasing organic traffic to a website. There are various online resources that help one improve SEO practices. However, many people use Local SEO Company which provides different types of SEO services at lucrative costs. Despite all this, the common SEO mistakes cannot be overlooked.
Following are some of the common SEO mistakes one should avoid at all costs
1. Slow website speed
If the website’s speed is slow, it tends to deter people when they try to access or get hold of the content on your webpage. It tends to hinder your total progress as slow website speed will eventually cost you SEO traffic. If your webpage takes too long to load, your SEO efforts will be down the drain. This problem can be solved by using TTI or Time to Interactive metric, which captures the total page load speed. The overall TTI score is collected from the HTTP archive.
The Local SEO Company makes use of the TTI metric to check the site’s speed.
2. Bad reviews on Google
One can expect positive and negative reviews about any service or product. However, the reviews hype up your business and make it relevant to the public. However, bad reviews can hinder the growth of your business. Several customers experiencing dissatisfaction with your website can drive away a huge amount of traffic. The best possible fix for this is making use of all the negative reviews to build relationships with your customers who avail of your services. If one avails of the services of the Local SEO Company, they will get many positive reviews on Google.
3. Faulty Google My Business (GMB) verification code
Coming across issues with the verification PIN one receives for the Google My Business Account is a very common problem. To ensure that you do not stumble across this issue, you should see to it that your contact information is very much consistent with your listing.
4. The Lack of location-specific pages
According to a recent report, the searches, which consist of keywords that are location specific, have seen a substantial rise in the last couple of years. Most of the users who conduct these searches are mobile users. However, it has been observed that there is an overall lack of mobile-friendly websites. The best fix for this problem is to have very well-optimized location-specific webpages, as it will improve one’s local ranking in the SERPs. The Local SEO Company makes sure that your website is Mobile friendly.
5. Duplicate content
The content which is similar or identical to the other content on your website is called duplicate content. If you have a website that has duplicate content, it is very much likely to affect the overall ranking of your page. Having content which is unique works in your favor as it enables your target audience to get the exact information about the services you provide. Local SEO Company provides users with unique content.
Local SEO is a crucial component of any successful digital marketing strategy. By avoiding these common mistakes and implementing insights from expert local SEO companies, you can enhance your online visibility, attract more local customers, and ultimately drive business growth.