The new year is upon us and with it comes new business opportunities, and of course, new challenges for your company to overcome. This year has been a difficult one for businesses around the world, but it has also been difficult for the consumers. Adjusting to the new normal and keeping companies as well as households financially stable has not been easy, so all the more reason to take a more calculated approach to your 2021 investments.
Now that the time is right to start creating your 2021 marketing strategy, you need to think long and hard about what you can afford, what you should prioritize, and how best to implement it for maximum effect vs expenditure. To that end, today we will be talking about the top five marketing tactics you need to invest in 2021 in order to reach new heights of success.
Rework and revitalize your email strategy
Throughout the digital revolution and especially in the last decade, email communication, sales, and marketing have skyrocketed around the world. Email marketing has grown to become one of the most powerful tools in any marketer’s arsenal, and it should be one of your priorities for the following year if your goal is to gain more exposure, qualified leads, and conversions. The fact that email marketing is so important nowadays is supported by the fact that 80% of marketers have reported an increase in email engagement in 2020, meaning that now’s the time to start investing in this lucrative marketing opportunity.
The basic concepts remain the same, meaning that you need catchy headlines, subject lines, and amazing email copy to inspire recipients to open the emails and act on them. However, you also need better visuals and a way to modernize this old-school communication tool. Engage your designers to craft more visual emails, content, and supporting visual elements to frame the look and feel of your emails, and be sure to weave engaging CTAs in the body to incentivize recipients to visit your website.
Use omnichannel communication to elevate the customer experience
The concept of customer experience is tossed around a lot nowadays, and for a good reason. Customer experience is one of the foundational pillars of every marketing, support, and sales department because everything relies on how satisfied your customers are with your service, brand, communication, and everything in between. Needless to say, elevating customer experience should be one of your top priorities for 2021 as well.
One of the best ways you can do that is to improve brand-consumer communication by building an omnichannel communication strategy. Omni-channel means being present at every customer touchpoint and engaging with them on their terms. Make yourself available for support, sales, and marketing on your website, social media, direct messaging apps, offline communication like phone and SMS, and more. This will ensure that you’re always engaging your customers where they’re most comfortable and that you’re always meeting their expectations.
Invest in content creation and marketing
Throughout the years, content marketing has been one of the most important elements of digital marketing, and it’s not going anywhere anytime soon. In 2021 and the years to come, you can expect content creation to become even more important for growth-oriented companies, however, it might not be the same old content you’re used to making.
If you would research how the best marketing teams or a strong digital marketing agency strategize regarding content creation, you would see that experienced marketers plan way ahead and act on the new trends very early. Producing written content will be important, yes, but to get ahead you will need to invest more in visual content like images, infographics, and especially video. You also need to create content with the latest search trends in mind, so if the visual search is on the rise, then you’ll need to dish out visual content more regularly from now on.
Take social media engagement forward
The social media market seems to be on a never-ending upward trajectory, and nowadays there is no excuse for not having a corporate social media strategy. If you haven’t been overly active on social media up until now, then you need to double-down on your social media efforts in 2021 and the years to come. That said, this doesn’t mean that you need to invest in growing your business on every social network available.
Instead, to streamline the process and minimize financial waste, you need to identify the most relevant SM networks for your brand and niche and focus on growing those in the early months of 2021. Find out where your audience hangs out, and who the most prominent influencers are – people they listen to and look up to. Allocate resources for a few sponsored posts from those influencers and have them spread the word of your amazing brand to their followers.
Get ready for the voice search revolution
Voice search is taking over the digital world in a very big way. So much so that nowadays 71% percent of consumers prefer to conduct queries by voice instead of typing. And why wouldn’t they, because all they need to do is to press a button and speak in the general direction of their smartphone to get their answer. It’s convenient, simple, and it gets results.
With that in mind, be sure to optimize your digital presence for voice search. You will need to create content, rework old content and existing website copy with question-based keywords to appear in the voice search results. Make sure to also create content on specific questions and topics to improve the chance of getting into the Google snippets section, which a great way to gain traction and exposure.
The new year is right around the corner, so if you haven’t already, make sure to revise your marketing strategy. Use these tips to optimize your approach for the upcoming year and get a head start that will push your company in the right direction.
Author’s Bio: Jolene Rutherford is a marketing specialist – turned blogger, currently writing for technivorz.com. Interested in digital marketing and new technology trends. Love sharing content that can help and inform people.