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Avoid These Holiday Faux Pas In This Year’s Marketing Campaign

Holiday Marketing woman holding Christmas presents

The holidays are a time for family, friends, and massive shopping and marketing campaigns. With so much at stake, you want to ensure missteps or unfortunate faux pas don’t mar your holiday campaign. Here are six cringe-worthy marketing  blunders Common Thread Collective urges marketing teams to avoid this year:

1. Don’t Focus On One Specific Religion

Many forget that the holiday season isn’t about one particular religion. During the winter months, countless religious holidays are celebrated by all sorts of beliefs in the United States and worldwide. If you’re looking for your ads to have a religious undertone, consider highlighting more than one religion in your campaign to showcase an inclusive message.

Or, instead of using a literal religious storyline, use an interpretation of universal values found in many religions, like peace and love. These themes are enjoyed by everyone and still capture the spirit of the season.

2. Avoid Political Messages

Politics and religion can be two of the most polarizing topics. While there are a variety of opinions on both, it’s best to avoid any political messaging entirely in your holiday campaigns. You don’t want to risk alienating your customers by pushing political views.

Ensure your advertisements avoid any hot-button issues that could be seen as too politically charged. Instead, focus on the positive aspects of the holiday season, like joy and unity, that don’t require any kind of commentary on current events.

3. Don’t Overdo It With The Gifts

Although gift-giving is a big part of the holidays, it’s important to remember that spending too much isn’t always good. Encourage customers to give small and meaningful gifts, not go overboard with luxury items.

Highlight the importance of being mindful about spending during the holidays, and remind them that it’s better to give something special than a whole bunch of things. Also, emphasize that it’s the thoughtfulness and sentiment behind the gift that truly matters, not the size of the price tag.

4. Don’t Ignore The Spirit Of Giving

The holidays are a time for giving back to those in need. To truly capture the holiday spirit, make sure your campaigns don’t just focus on selling products. Show that your company is giving back to the community, whether donating money or volunteering time to a local charity.

By highlighting the spirit of giving, you can make your brand look more compassionate and caring. This will help build consumer trust while showing that your business values doing good above all else.

5.  Don’t Overlook Different Holiday Celebrations

Finally, it’s important to remember that many different holiday traditions are celebrated worldwide. Make sure your campaign acknowledges the diversity of these celebrations and doesn’t take a one-size-fits-all approach.

For example, if you’re advertising in an area with a large population of Jewish people, make sure to include references to Hanukkah in your messaging. Or if you’re targeting a region with many Muslim consumers, acknowledge their holiday of Eid al-Fitr. By recognizing multiple cultures and religious holidays, you can respect the diversity of your customers’ beliefs while creating a more inclusive campaign.

6.  Don’t Forget About What You Can Offer

The holidays are also great to showcase what your business can offer consumers. Focus on the unique features of your products or services and emphasize how they can make the holiday season easier for customers.

Highlight discounts, promotions, or special features like free shipping and gift wrapping that you’re company is running. These extras will help to drive sales while also showing consumers that you care about making their holiday shopping experience enjoyable.

Final Thoughts

By avoiding the six cringe-worthy marketing blunders, Common Thread Collective knows you can ensure your holiday campaigns are successful and well-received. Remember what makes a great holiday message, and use that to craft campaigns that truly resonate with customers. That way, you can get the most out of this festive time of year.


More on this topic:

Great Holiday Gift Ideas For About $100 Or Less

Great Holiday Gift Ideas For About $100 Or Less

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