AR/VR, News

AR-VR Growing Presence At CES® 2018

AR-VR, Virtual Reality,


This year at CES we can be assured of seeing the latest developments in AR-VR technologies. These two technologies are positioned to realize record growth in 2018. This is supported by new research from the Consumer Technology Association (CTA).

CES is the global stage for innovation in technology. CES® 2018 during Jan. 9-12 in Las Vegas will show a record-setting footprint for both AR-VR.


The Consumer Technology Association (CTA) is projecting that AR-VR headsets and other eyewear will sell 4.9 million units in the U.S. alone in 2018.  This is about 25% more than in 2017 and adds up to $1.2 billion in sales. There is no reason to assume this will change in fact it is likely to accelerate over the next five years.

This year the AR-VR sector will consume more exhibit space at CES than ever before—about 10,900 square feet. This is a 10% increase over 2017. The Gaming & Virtual Reality Marketplace in South Halls 1 & 2 will consume 34,100 square feet which is an 18% increase.

“We’re thrilled with the impressive growth of AR-VR, reflecting that the sky is the limit with these emerging technologies,” said Karen Chupka, senior vice president, CES and corporate business strategy, CTA. “At CES, you’ll discover new ways to sense and experience the virtual world – innovative examples of why the value of AR-VR extends from gaming and entertainment to education and healthcare and beyond.” 

CTA’s AR-VR Working Group

Last year CTA’s AR-VR Working Group approved definitions for the industry to help companies better explain the broad range of technologies and experiences available to consumers. This includes:

  • Augmented Reality (AR) overlays digitally-created content into the user’s real-world environment
  • Mixed Reality (MR) is an experience that seamlessly blends the user’s real-world environment and digitally-created content, where both environments can coexist and interact with each other
  • Virtual Reality (VR) creates a digital environment that replaces the user’s real-world environment

CTA’s AR/VR Working Group will be completing its work soon on technical definitions. These will cover a broad spectrum of the AR/VR industry. This working group is under CTA’s Technology & Standards Program which is accredited by the American National Standards Institute. These definitions will include MR, XR, Outside-In Tracking and Six Degrees of Freedom or ‘6DoF’.  They will provide support for future projects and best practices for the consumer experience.

“It’s up to us in the industry to help consumers understand all the technology and content available right now in the AR/VR/MR space,” said Mark Turner, vice president, Corporate Partnerships & Strategy, Technicolor; and chairman of CTA’s AR/VR Working Group. “The investments we’re seeing in these immersive technologies, coupled with other innovations—like wearables and voice search – point to an exciting future of truly pervasive personal computing.

The Future

A future where your physical environment can morph between being your digital workplace and your digital fun place.”

Visit the following links for the full schedule of AR and VR conference programming at CES 2018.  This will include Tapping Virtual Reality’s Real Potential and Understanding the AR and VR Content Challenges – visit

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Carmine Delligatti-Drummer, former Support Manager for Deneba Software, ACD Systems, Mareware, Inc. and Swiss Made Marketing. Avid technology blogger and Managing Editor of