Tim Cook recently announced that Apple Music now has 6.5 million paid users. Not bad for a subscription service that was just made available in June of this year. As good as these numbers are there is still a lot of room for growth.
Since Apple basically challenged Spotify for the top position in the music streaming space they still have a long way to go in light of the fact that Spotify passed the 20 million paid subscribers milestone back in June.
While the number of Apple Music paid subscribers is not bad considering that the streaming service was only launched in late June, it’s probably still far from what Apple’s ultimate goal in the streaming market is. Spotify, the company that Apple set out to challenge, is still comfortably on top of the paid subscribers challenge and they show no sign of losing ground.
The chart below provided by Statista shows Apple Music just ahead of Deezer. Deezer is a free service with an option to upgrade to a paid Premium+ account with additional benefits.
The rest of the field consists of Pandora, Rhapsody and Tidal who share about 7 million paid subscribers between them.
Apple’s share of subscribers is likely to grow over time, but it may take longer than expected to become king of the music streaming hill.
You will find more statistics at Statista