Clues have surfaced on a mysterious week-long trade show that Apple event is to be held in the Bill Graham Civic Centre in San Francisco, California , a report on Monday alluded that Apple might have rented out the massive space for its annual iPhone event. While no concrete evidence about the Apple event was found by any local publications except confirmation with the staff on the ground that preparations were being made for a “private event,”. A thorough search through San Francisco Planning Office documents did reveal a few tantalizing clues that point towards the upcoming iPhone reveal.
It seems the venue is being rented out from Sept. 4 through Sept. 13, which gives Apple the time it needs to make indoor and outdoor building preparations like installing product banners, demo tables, AV system improvements and more. Furthermore, documents show plans to replace or modify four building windows with 15-foot logos shaped in what is seemingly a warped star. Looking at mock-up drawings, an Apple logo would fit well over a frame shaped to support a five-pointed star.
As noted by the publication, the event’s dates coincide with the Labor Day weekend which would make it a strange time to hold a trade show. Whatever the case, logistical preparations for a large gathering are already underway, with power generators already placed in the parking lot. Police and private security guards have also been stationed outside the auditorium.
The Bill Graham Civic Auditorium can hold 7,000 people, much more than Apple’s most recent venue selections at Yerba Buena Centre and Flint Centre, which seat a respective 1,470 and 2,400 people.
Apple traditionally unveils its annual iPhone refresh in early September, which is quickly approaching. Last year the invites for a September 9 iPhone event were sent out on August twenty-eight. Held at Cupertino’s Flint Centre, had new products being announced left, right and center, including the unveiling of Apple Watch, for which Apple built a special building area to seat the media persons that would be attending.
This year Apple is expected to debut next-generation ‘iPhone 6s’ and ‘iPhone 6s Plus’ handsets and rumors are still flying that new Apple TV hardware might also be unveiled at the upcoming Apple event.