Apple and Deloitte
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Even though they are still the world’s leading brand, Wall Street has shown some concerns that their sales might have peaked. Apple has been known to partner up with other companies after their first partnership with IBM back in 2014. They have partnered with Cisco and SAP after that.
Their latest partnership with Deloitte is the hot topic these days. This deal came at a crucial time as the demand for iPhone 7 is lower than projected. Deloitte is one of the largest professional services firms in the world. In this new venture; the consultants will open a new practice that will help corporate clients working with Apple products.
Apple CEO Tim Cook said in an interview:
“What’s needed now is more of a focus on transforming the enterprise and helping businesses identify which areas have the highest either return on investment or highest impact on customer satisfaction, Deloitte is well positioned for this. He also said “As the leader in digital transformation strategy, Deloitte is an ideal partner that brings a team of Apple-dedicated strategic advisors to help clients truly revolutionize how they work using iOS, iPhone, and iPad. iPhone and iPad are transforming how people everywhere get work done. And through this partnership, we’re able to help even more businesses tap into the incredible capabilities that only the Apple ecosystem can deliver”
5,000 plus Deloitte advisers will be included in the tech firm’s latest initiative. The consulting firm launched a program named EnterpriseNext. Its aim is to help clients make the best use of Apple products and services. Both the leading firms are very confident about this venture and feel that it is a step in the right direction.
“We know that iOS is the best mobile platform for business because we’ve experienced the benefit ourselves with over 100,000 iOS devices in use by Deloitte’s workforce, running 75 custom apps,” said Punit Renjen, CEO of Deloitte Global. “Our dedicated Apple practice will give global businesses the expertise and resources they need to empower their mobile workforce to take advantage of the powerful ecosystem iOS, iPhone, and iPad offer, and help them achieve their ambitions, while driving efficiency and productivity.”
The EnterpriseNext initiative will provide businesses with expertise in more than twenty industries. These include value maps which allow the users to discover the highest impact possibilities for iPhone and iPad within their industries and prioritize their digital resources. A number of workshops will be arranged for iOS, focusing on a custom built iOS solutions.
It is speculated that with this new partnership, that iPhone sales will go higher than ever before. The expectation is that Apple will overtake all other smartphone brands in the near future.