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ANATOMY OF WINNING INFOGRAPHIC

Infographic

In 2021, the average human attention span will be 8 seconds. We believe it has declined further due to the increase in digitalization and the extent to which our lives revolve around it. It also means that content generation and marketing have become even more difficult. To capture and hold your viewer’s attention, your content must be highly relevant, simple to understand, and entertaining. This is why infographics have grown in popularity as a means of disseminating information.

Visual content is 40% more likely to be shared on social platforms than the other types of content. Colorful content increases a viewer’s willingness to read by 80%. The visually appealing creations work well because they capitalize on imagery’s inherent allure. Infographics refer to how you share critical details with your audience in a visual format. It is critical to comprehend the primary goal of these pieces. Then you can frame and format your information design as you see fit.

They are a straightforward, efficient, and creative method of discussing information with the viewer without losing their attention. People are bombarded with information every day in this fast-paced, present era, and their attention spans are shrinking by the second. Unimaginable amounts of data are stored and organized online for analysis and reporting.

Infographic 

Here are the nine most important elements to include when creating your own branded infographic:

1. KEEP IT SIMPLE

The goal is to simplify a large amount of data and provide a clear solution to interpret it. The design should make it easy for the viewer to navigate around the information without becoming confused. Less really is more. Allow the eye “breathing room” and use colors sparingly. The design will not become overly busy if you stick to a palette of 3-4 colors.

2. SUBHEADINGS AND TITLE DESCRIPTIONS

Infographics make long or complex data easier to understand by presenting it in a visually appealing package. By including a descriptive title and subheads, you want readers to understand what they’re looking at right away.

3. STATISTICS OF INFORMATION

Data that is informative puts the “info” in the infographic. Make certain that your statistics are useful, meaningful, and, of course, precise. All facts should be attributed to the reliable sources from which they were obtained.

4. BE UNIQUE

Each infographic design should be unique, whether it is for a significant political issue, a sales report, or marketing content. The style should be unique and grab the viewers’ attention through the creative use of fonts, color combinations, images, and text. Follow a standard aesthetic with the subject material and the organization’s brand image. Set the mood of the piece to capture the message or purpose’s tone.

5. MAKE THE DESIGN INCLUSIVE

Universal design will make the information available to everyone. Many people will understand an infographic if it uses recognizable icons and images. Most icons are likely to be recognized by more than just savvy internet users. By understandably delivering content, infographics can develop their language.

6. COLOR SCHEME THAT IS BOLD AND THEMATICALLY APPROPRIATE

Choose a vibrant color scheme that complements the message you’re attempting to convey. Infographics should do more than just convey information; they should also elicit emotion. If your infographic is lighthearted, for example, avoid using sober colors to dampen the mood.

7. GRAPHICS THAT ARE ATTRACTIVE

Infographics should be visually appealing in addition to being interesting and informative. After all, you’re trying to compete for the attention of a digital audience that has plenty of options for finding information about their interests. Make yours the unmistakable favorite. It will increase your conversion rate. To learn more ways to do the same, hire a professional conversion rate optimization agency.

8. SEQUENTIAL STORY THAT IS ORGANIZED

People don’t want to skim through a handful of information that they could find themselves with a quick Google search; they want compelling information. Infographics should be carefully planned and purposefully ordered so that the reader can digest the information contained within the appropriate context.

9. FACTS IN SPECIAL FORMAT

Make sure to highlight the main facts in your infographic by formatting them differently — whether by highlighting, increasing the font and size, or bolding the typeface.

Final Word

Most readers find infographics more interesting, so they will spend more time reading the content. This will increase dwell time and decrease bounce rate, both of which are important metrics for SEO. Furthermore, well-designed infographics are more likely to be associated with others, allowing you to obtain valuable backlinks for SEO purposes. To summarize, infographics are extremely beneficial when striving to achieve SEO results (get a higher SERP position).


More on this topic:

DesignCap Infographic Maker – An effective Tool to Illustrate Data

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