Business, How To, Sales

A Step-by-Step Guide to Selling on Amazon

Amazon displayed on a tablet

Are you tired of the 9-to-5 grind and ready to take control of your financial future? If yes, have you considered selling on Amazon?

The world of e-commerce is booming, and Amazon is at the forefront of it all. With over 310 million active customer accounts, selling on Amazon gives you access to a massive pool of potential buyers. Plus, with the platform’s established infrastructure, you don’t have to worry about building your own website or dealing with payment processing and shipping headaches.

But where do you start? This blog shares some of the tips and strategies shared by a reputable entrepreneur and business coach, Kodi King, who has helped countless entrepreneurs and small business owners achieve their financial freedom and business goals.

In this step-by-step guide, learn how to set up your Amazon seller account, list your products, and fulfill orders. By the end of this guide, you’ll have all the knowledge you need to start your own successful e-commerce business on Amazon.

But first things first!

Meet Kodi King: The Entrepreneur and Business Coach Behind Build Your Online Business

Kodi King is a renowned entrepreneur and business coach who has built a reputation for helping entrepreneurs and small business owners achieve their financial freedom and business goals. With over a decade of experience in the e-commerce industry, Kodi has a deep understanding of the strategies and tools needed to build and scale a successful online business.

Kodi’s mission is to empower entrepreneurs and small business owners to take control of their financial futures and offers a wealth of resources and tips to help you succeed in the online business world. Whether you’re just getting started on Amazon or looking to take your business to the next level, Kodi King has shared his expertise and resources that can help you achieve your goals. Be sure to read the rest of this step-by-step guide to help you grow your online business.

How to Start Selling on Amazon

1. Set up your Amazon seller account

Setting up your Amazon seller account is the first step to getting your business up and running. To get started, you’ll need to provide basic information, including your business name and contact information. Amazon offers two account types: Individual and Professional. With an Individual account, you’ll pay a $0.99 fee for each item sold, while a Professional account will cost $39.99 per month.

To ensure a smooth setup process, make sure to verify your identity and link your bank account. This will allow you to receive payments for the items you sell on Amazon.

2. List and optimize your products

Once you’ve set up your account, it’s time to start listing your products. You’ll need to create a product listing and upload images to do this. Optimize your listing for searches by including relevant keywords and creating a detailed product description. This will help increase the chances of customers finding your product. When it comes to pricing, make sure to price your products competitively. Amazon offers pricing tools to help you determine the right price for your products.

Optimizing your product listings is crucial for increasing sales. Additionally, price your products competitively and use Amazon’s pricing tools to determine the best price.

3. Manage your inventory

Managing your inventory effectively is key to success as an Amazon seller. To do this, track your stock levels and reorder products as needed. Set up automatic reordering and use Amazon’s inventory management tools to stay on top of your inventory.

4. Fulfillment and shipping

When it comes to fulfilling orders, Amazon offers two options: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM).

With FBA, Amazon will handle your products’ storage, shipping, and customer service. With FBM, you’ll be responsible for storing and shipping your products, but you’ll still have access to Amazon’s customer service. Whichever option you choose, optimize your shipping strategy by packaging your products securely and using the right shipping carrier.

5. Market and advertise on Amazon

Marketing and advertising on Amazon can be a game-changer for your business. Popular options include sponsored products and sponsored brands, which allow you to promote specific products or your brand on Amazon search results and product detail pages.

Use keywords that are relevant to your products, and track your campaigns’ performance using Amazon’s analytics tools. Make adjustments as needed to optimize your campaigns.

6. Manage and grow your business on Amazon

As your business grows, it’s important to have a plan in place for scaling up. One strategy is to expand your product offerings. Diversifying your product line will help you reach new customers and increase your sales volume. Another strategy is to leverage Amazon’s performance metrics to track your business growth and identify areas for improvement.

Keep an eye on industry trends and monitor your competition. Additionally, consider offering promotions and sales to attract new customers and retain your existing ones. By constantly looking for ways to improve and grow your business, you’ll be well on your way to success on Amazon.

7. Build a strong brand on Amazon

Your Amazon seller account and product listings are powerful tools for building a strong brand. To make the most of these tools, ensure your branding is consistent across all your product listings and marketing materials. This includes using the same logo, color scheme, and tone of voice. Additionally, creating a strong brand voice and building a loyal customer base on Amazon is crucial for long-term success.

One way to create a strong brand voice is by consistently communicating with your customers through email or social media. Additionally, consider offering special deals or promotions to your most loyal customers to show your appreciation and build their loyalty.

8. Utilize Amazon’s tools for business growth

Amazon offers a variety of tools and services to help sellers grow their businesses. Some examples include Amazon Prime, Amazon Business, and Amazon Pay. These tools can be used to increase sales and reach new customers.

Amazon Prime, for example, allows customers to receive free two-day shipping on eligible items, which can be a strong incentive to purchase. Amazon Business is a marketplace that allows businesses to purchase products at discounted prices, making it a great option for sourcing products for your business. And Amazon Pay allows customers to easily check out using the information already stored in their Amazon account, making the checkout process faster and more convenient.


Selling on Amazon can be a great way to start your own online business and reach a wide audience. By following this step-by-step guide, you’ll be well on your way to success as an Amazon seller. Remember to set up your seller account, list your products, and optimize your fulfillment and shipping strategy.

More on this topic:

How to Start an Amazon Business from Scratch

How to Start an Amazon Business from Scratch

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