Are you new to search engine optimization? Starting a website is an exciting venture. But, it will also be a lot of hard work. Namely, you are going to have to learn a lot about SEO and be willing to put the hours in when it comes to creating a strategy. After all, you want to reach that desired number one spot on Google, right?
One thing you are going to want to know a lot about is backlinks. If you are not familiar with this term, it is about time you got acquainted. Backlinks are going to be your favorite companion when rising to the top of Google. So, let’s break it down and find out all about backlinks in SEO.
What are Backlinks?
Let’s keep it simple, to begin with. What exactly are backlinks? Well, this is a term used to describe a link that is on a website and its purpose is to lead to another website. Thus, when another website has a link in its content to one of your web pages, you are going to call this a backlink. Note, depending on the context, some people may refer to them as inbound links or one-way links. For more information, Linkplicity goes into more detail on their blog post. The more information you know, the better your strategy can be. In particular, you are going to need to know a lot about backlinks in order for them to work for your website.
Why do we care about backlinks? Well, we care about them because Google cares. In fact, this search engine thinks very highly about certain backlinks and believes it to be a signal that you may have a good website. in particular, it is like another website endorsing you and saying that your content is interesting and useful, as well as trustworthy. So, if you have a lot of quality backlinks, this can mean that you enjoy a higher Google ranking. Note that we are talking about quality backlinks, which we are about to get to.
What are High-Quality Backlinks?
So, we know that backlinks are good and they are key to enjoying a high ranking on Google. They should definitely be part of your SEO strategy when you are creating a website. But, there is one misconception that we have to clear up once and for all. A lot of people assume that the more backlinks you have, the higher you are going to rank in Google SERPs. However, this is not necessarily true. It is all about quality.
You must realize that not all backlinks are going to be equal. Some are going to be low-quality and others will be high-quality. The low-quality backlinks are not going to help you as much with ranking as the high-quality backlinks. Thus, by this notion, it does not necessarily matter if you have a lot of backlinks. It matters that you have high-quality ones.
Then, this raises the question; what are high-quality backlinks? Essentially, these are going to be linked from an authoritative and highly thought of website. They are known for having a high domain authority. When you have backlinks from an authoritative website, Google is going to be impressed. It is like a world-famous athlete recommending your protein shake to everybody. People are going to trust their view since they exercise and work out all the time. A recommendation looks better coming from someone who is a professional and knows what they are talking about rather than a random person off the street. Google thinks along the same lines.
How Do You Enjoy Quality Backlinks?
You want to get websites with high domain authority to feature a link to your website. This is going to help with Google ranking, as well as attract visitors from that site. One of the best ways to do this is through guest posting. This means creating a blog post for their website and this will feature a link to one of your web pages.
You have to concentrate on creating an amazing blog post for that website. Quality is key to attracting attention. So, choose a website that has a high domain authority and is related to your site. This way, you will be able to create good content that people want to read and that makes sense to your website. It will take a lot of time and dedication to write good guest posts and have them published on trusted websites. But, the results will be very rewarding.