Is your company selling products on Amazon? If yes, then an Amazon PPC (Pay per click) campaign is the perfect option for you. With Amazon PPC, your company can earn a front and focal position in Amazon search results. This would result in bigger and better sales. If your business is ready for it, then here are eight tips to help you build a slayer Amazon PPC campaign beginning with Amazon PPC optimization.
1- Amazon PPC campaigns form consistency
Arrange Amazon PPC campaigns by category, brand, and sales to prevent overlaps. This is essential to ensure Amazon ad campaigns have the same theme. They could be broken down into three ways:
1- Product Category.
3- Top-selling Products.
If the campaign structures are not the same, it could result in repetitive ads. Staying organized would help to manage ads and be less confusing for businesses and their marketing teams.
2- Relevant products in the same Ad group
When an ad group is prepared for Amazon PPC Management, there will be a set of products and keywords that a business would use for its ads. All the products used should be relevant to the keywords. Avoid adding products which do not have relevancy for keywords as it will not transform into conversions. For instance, if you are selling keyboards and your keyword is focused on this product, then adding a monitor into the same ad would not lead to conversions as the consumers would be interested in purchasing only a keyboard.
3- Automated Ad Campaigns
Did you know Amazon allows businesses to arrange automated ad campaigns? However, manual campaigns provide control for businesses. But automated ad campaigns offer some quality features for its audience.
The main feature of automated ad campaigns is keyword research. If this feature is used for a particular product group, it could generate the best search terms relevant to your product.
When you are done using the automated campaign for keyword research purposes, then you should stop the campaign as it would result in excess costs.
4- Targeted keywords should match product listings
It is advised to include keywords in your product listing but avoids keyword stuffing. Search engines are focused on providing relevant results. This means that Amazon would never show a product if it’s not relevant to the keyword. No matter if a business is running a paid campaign or reaching organic traffic. The product should match the user’s query. Marketers should add keywords in the product listings but not overdo it. It can result in negative consequences and make it complicated to reach potential customers.
5- Focus on important and targeted long-tail keywords
By long-tail keywords, we do not mean a whole sentence of keyword stuffing. But keywords that are specific, natural, and detailed. Businesses could benefit from it and gain a chance to appear in the search engine results. Users who are focused on finding a product with detailing keywords could find your product if you have used long-tail keywords. However, ensure that the keyword matches the product; otherwise it would be useless.
6- Use keyword match types
Match types are focused on capturing how close your product ad is to your keywords. There are three keyword match types, and they are as follows:
1- Broad: The product ad appears if all the keywords are in the search query matching the ad group’s keyword. The order of the words is not essential.
2- Phrase: The ads show it when a search query is done in the same order given. Singular and plural variations are also considered matches.
3- Exact: The ad would appear when a search query matches exactly the keyword given.
7- Monitor & Adjust your ad spending to optimize results
Many times, most products will be added in a single ad group and have the same keywords. Your Amazon PPC campaign can be monitored over time to see which product performs the best in the ad group and which one does not. To generate more sales, remove the product which is not performing well. By doing so, you can have impressions and clicks on the best-performing product, and they have higher chances of conversion.
8- Review your competitor’s keywords
To ensure your Amazon PPC Campaign generates more conversions, have a look at your competitor’s keyword. Once you know which keywords bring fruitful outcomes for your competitor, you could use them to open new ways of success for your products. It can be added to ad campaigns and produce similar results for you.
Businesses can find a competitor’s keywords by using free tools such as keywords everywhere and sonar. This would provide keywords that are worth targeting.
The Final Word
For Amazon sellers, it is essential to invest time in learning how to structure your PPC campaigns on Amazon properly. It becomes crucial as your product volume grows; you will want to have an optimal ad campaign structure to scale and quickly support your Amazon business’s growth.