With almost two billion daily users, Facebook is the world’s most popular social media network. The average American spends more than half an hour a day on Facebook, giving you ample opportunity to target them and turn them into customers.
Here are eight Facebook marketing tactics that should be part of your strategy (hint: one of them is installing a Facebook share button on your site).
1. Run Paid Ads
Facebook ads are excellent for targeting new audiences and increasing conversions. One of the advantages of advertising on Facebook is how granular you can get in your targeting. You can target people based on income, interests, marital status, and much more.
You can even upload a customer or email list to retarget existing customers, a strategy that often comes with a high conversion rate. Not only that, but you can set up advertising campaigns with different objectives, such as increasing sales or getting more likes on your page.
2. Add a Facebook Share Button to Your Blog
While Facebook ads are effective, organic reach is frequently more so. People go to Facebook to see updates from their friends and family members. Many people mentally block out sponsored posts, which is why you have to work extra hard to gain visibility with your paid promotions.
That’s why putting a Facebook share button on your blog is so effective. People can share your news and blog articles directly to their Facebook feeds, driving targeted and relevant traffic to your website for free.
3. Use High-Quality Graphics
Text posts can be effective, but visuals are typically even more compelling. When someone is scrolling through their feed absentmindedly, it’s an interesting image or video that will catch their attention.
Instead of using free stock images, take professional pictures of your products, team members, or place of business. Use GIFs, memes, and other exciting content to catch people’s eyes. Short videos, in particular, can be very effective.
4. Take Advantage of Live Video
While videos are great for increasing engagement, live videos appeal to many users. A live video allows you to interact with your fans and followers in real time, building personal connections and responding to questions as they arise. Facebook will also regularly notify followers with push notifications when you go live.
Live videos can be long webinars or short, quick Q&A sessions. You can also show sneak peeks into upcoming releases or events.
5. Automated Facebook Chatbots
Add a button to your page that allows people to message you directly on Facebook Messenger. That way, they don’t have to fill out a contact form, which takes time, or call you, which many millennials don’t like doing.
However, to be more efficient with Facebook Messenger, it’s a good idea to create an AI-powered chatbot that can interact with customers even when you are not available to respond. Using pre-set menu options, you can instantly guide customers to the solutions they are looking for.
Remember that a chatbot isn’t enough, and you should still monitor your Facebook Messenger account and respond to requests.
6. Join Groups
Facebook groups can be a great way to get more exposure. You can join a Facebook group as a page, but you must be careful not to spam the group with promotions. Instead, add to the discussion meaningfully, answering questions and providing insights. It’s a great way to build some authority in your niche.
7. Create Events
Facebook allows you to create scheduled events that people can sign up for. These events can take place in person or online. It’s a great way to get exposure for an event; often, Facebook will notify friends of people who have indicated that they are attending the event.
8. Engage with Fans
When people comment on your page, respond to the comments as soon as possible. It shows that you actively engage with your audience and listen to their complaints and struggles.
You should also create posts that aim to increase engagement. For example, ask a short question encouraging feedback or discussion.
You can also create polls, which are great for increasing engagement and quickly getting valuable customer feedback.
A Facebook share button will help you get more organic traffic, as will joining groups. It’s important to post consistently and promote your Facebook page on your website, as well.
Finally, fill out all relevant details about your business on your page, such as your hours of operation, location, and phone number. Also, encourage customers to leave reviews. That will help you appear more often in Google and in-app Facebook searches.
Author’s Bio: Ella Gonzales writes about the next digital marketing strategy to try. She is a digital nomad and social media strategist with an impressive portfolio of projects and clients. When she closes her laptop for the day, you can find her gardening and enjoying fresh tea.