With so many metrics to track and changes to optimize, it is easy to become overloaded and confused about where to begin.
SEO is a dynamic field. It keeps on changing at a moment’s notice. You might use all your resources to develop an SEO Strategy only to realize that SEO has changed, and you need to upgrade your SEO strategy to match the change.
Furthermore, with all the Front-end and Back-end algorithms rolling out, it is really hard to keep up with the changes. That’s why we spoke to many experts on the importance of SEO and improving SEO rankings.
Why Is SEO Important?
Out of all the strategies that you can use in digital marketing, SEO is the only organic strategy. Yes, SEO is all about following the right market practices to make your website more relevant for the users and search engines.
When you do so, you give yourself a chance to rank higher on the search engine. With high ranking, you boost your brand awareness, online presence, credibility and project yourself as a market leader.
This ultimately helps you with relevant traffic on your website and a high conversion rate. SEO is all about patience. It takes months for SEO strategies to bring results. However, once your SEO strategy starts performing, it can give your long-term business benefits.
How To Improve SEO Ranking?
Improving your SEO ranking is not something you can do with a swing of a magical wand. Instead, it takes time and consistency over your website.
When you start doing everything right on your website, and the users start spending more time on your website, your website ranking will likely improve.
Let’s look at the elements you can do right to boost your SEO Ranking.
1. Use High-quality & Relevant Content
There is no doubt that high-quality and relevant content is what runs the whole SEO business. If you don’t have anything valuable to offer, readers will never show interest in your content, and search engines will only find them a waste of space on the internet.
If you are creating content, always think about the audiences’ needs and how they will look at your content. Only then will your content be able to add value to their life.
2. Image Optimization
Images take away most of the processing speed of the website. That means the bigger the image size, the slower your website.
Optimizing the image using compressor tools will ensure that your website loads faster without affecting the quality of the image.
3. Use Of Header Tags
Reading a wall text without any reference to the context can be really difficult. This is the reason why good formatting matters a lot.
A good format helps improve users’ experience and makes readers willing to spend more time on your webpage.
Proper use of header tags can help you content with the right segmentation and be easier to read.
4. Look After Broken Links
Who wants to see 404 errors? No one! In fact, it only hinders users’ experience and leaves a bad taste in the mouth. Not only that, search engines consider the 404 errors as a red signal coming from your website.
Use an online broken link checker and replace the broken links with active links. This will significantly affect your SEO rankings.
5. Mobile Optimization
Mobile optimization is the future.
We can clearly see how mobile has taken the core space in our lives. There is nothing we can do without our mobile phones. Hence, moving forward with the SEO strategies and better ranking, you must start optimizing your website for mobile phones.
6. Social Sharing
Social media platforms are just more than sharing your thoughts with friends and family. Today, it has become a marketers hub.
Social media is a platform that has billions of audiences waiting for your valuable content. Sharing your published content on social media will only boost its credibility.
7. Diversify Your Backlink Portfolio
Even if you follow all the on-page and off-page SEO tips, there is no guarantee that you will rank on the first page. Therefore, generating backlinks is important.
Backlinks help you get the SEO juice flowing and nourish your webpage for better performance.
With hundreds of ranking factors to choose from, it can be difficult to focus on one that matters the most. That’s why having an expert opinion will help you better navigate through the SEO strategy and SEO rankings.
By focusing on the factors we have mentioned above, you can boost your SEO rankings. Contact us to know more about the ranking factors, tips, and tricks.