TikTok, a booming app with unique features which delivers video ranges from 15 seconds. These short videos on TikTok are only the way people share their interests. When a person tries to grab the user’s attention, the stage of interaction likely increases on TikTok. Though the TikTok videos are of the short form, they tend to loop in a day. The Covid pandemic made people reside at home, where they stick to social platforms. Active users on TikTok have grown to over 1.1 billion in 2021. People on TikTok seek entertainment to burst stress. Some people use TikTok to acquire fame in a short period.
What is UGC?
User-Generated Content is created by users who exclude brands and businesses. UGC tends to go viral by making active involvement of participants and the viewers. An authentic content works well when you say and so things as you prepared. UGC is any content that can be in text, videos, or understandable image formats.
Speaking in terms of brands, you must be capable of creating trust among the audiences. Trust is important because accurate content only can excite customers more than a scripted one. The natural way of delivering might include a day in life videos, funny concepts, or even behind-the-scenes videos. Study proves that nearly 80% of people create an impact on their purchasing decisions.
Benefits of User-generated-content
- Builds brand awareness
- Establishes the content credibility
- Boosts social media metrics
- Supports in lead generation
2. Identify Target Audience
Whenever you are ready with the content, inscribe who the people you need to get attention are. TikTok lets you target people based on the attributes of age, gender, location, and interests. Why is the continued stress of the audience needed on the content? When audiences love the content you created, they circulate it to others.
Question yourself to get a clarification of the target audience
- Are you the one focussing on genders?
- Which age groups can adapt the content of yours?
- Do targeted customers have income?
- What values does the target audience own?
Other known social platforms like Instagram, Twitter, Facebook, and youtube can help you out. However, you can’t actively participate in all of them. The main task is noticing at which times the target audience resides on TikTok. A survey of the existing customers is essential in finding new ones. Generate questions to make an effective interaction among the current audiences.
3. Engage With TikTok Creators
Why do you want a creator’s partnership?
Creator’s partnership helps you to share the brand message in an engaging and authentic way. Creators are the professional ones who obtained fame with their perfect content. In order to partner with them helps you to get more exposure among the audience. Benefits of partnering with creators might include brand promotion, wider exposure, and organic traffic.
Partnership with creators is a cost-effective way, and it can reach faster, creating more opportunities. Collaboration with creators helps your content attain TikTok video likes solely for recognition of the videos. The partnership hopes by following factors as product placement, custom integration, social amplification, and advertiser videos. Trust the creators because they know the audiences.
Significance of Brand Partnership:
Getting involved in business will boost the brand’s existence. Brands seek collaboration with influencers for more fame. Promotion can be of any line like fashion, education, and other beverages. Utilize collaboration with creators for brands.
4. Usage Of Hashtags
Hashtags remain an essential factor on all social platforms. TikTok doesn’t have an exception on it. The main usage of a hashtag is to provide transparency of the content or brand exposure. Creating your own hashtags is more important than using an existing one. Brands must make their own hashtag, so people get used to the hashtags and surf them.
An understandable and memorable hashtag can remain a big cheese for the created video. Hashtags are set when you are about to post your video. Make a list of hashtags that suit your content and add them to the post. Even the viral hashtags that match your content will glow the content. Hashtag strategy helps you to reach the desired audience in a short span.
Ask questions to yourself:
- Would you instead go search for a specific audience or broader exposure?
- What will you do when they share, follow or make a purchase?
- What are you trying to tell them through the video you created?
Cross-promotion is the best way to increase the visibility of the videos. Sharing the TikTok videos across other media could help people remember that you exist. Audiences encourage the content by making comments on posts, sharing posts, and even liking them. The high desirability of the video lies in content authentication. Some ideas on cross-promotion might help you out on TikTok:
Partner With Non-Competitive Brand – To expand your business, collaborate with the brand which has no competition on TikTok. Among other ideal partners, look for local businesses, nonprofit organizations, and influencers. Before crafting posts, discuss the business partner’s nature of the content.
Online Businesses Via Newsletter – A newsletter is a tool used by businesses to share relevant and valuable information with customers. TikTok newsletters help to preview the trending hashtags. Also, TikTok sends a newsletter every Thursday with ten trending hashtags.
Social Media Promotion – However, social media is a powerful online marketing tool to gain user engagement. Sharing videos across other media like Instagram, Facebook, and Twitter can help a brand to outshine.
6. Leverage On Trends
TikTok, at its existence, was mostly known for its prevalence to trends. Active users on TikTok seem to be massive. When you create and post a video, it gets satisfied views. The populated platform resists by providing new features to the users. Trending videos are the ones that get the maximum number of views and likes on TikTok. For You Page on TikTok tells the people about their interests according to their past interactions.
The Discover page in TikTok can take you to the videos which are trending. Videos that have become viral are pushed to other sets of people, increasing the effectiveness. Trends can be of any form, like sounds, dances, transitions, and hashtags as well. Covering up the current event might take your video viral. Top trending on TikTok 2021 is Zach king’s video illusion on harry potter. It gained 2.2 billion views which are extraordinary.
7. Try TikTok Growth Tool
TikTok growth tools are essential because they help you notice the demographics and embed them in the growth strategy. Above all TikTok, analytics is more important to gain followers. People spend tons of time on TikTok for some purposes. A pro account can earn you more followers in comparison to a profile account. At the same time, the pro account specifies depth analytics, creator marketplace, and creator fund.
Channel-wide analytics and video-specific analytics are the terms you must make frequent checks. The overall performance can help you make some updates in the delivery of the video. To grow your channel to the next level, usage of certain apps is necessary. They are Storm likes, Social viral, TokUpgrade, Toksocial, Tokgrowth, Autotokker, Quikflok, Jeffrey, Vire, and Ektor.io. Consider adding TikTok growth tools which can benefit you by adding up more followers. It is not that easy to grow TikTok followers, but it takes time with a consistent approach.
8. Consistent Posts
Some wonder why posting time matters on TikTok. Time matters on every occasion because the active state of the audience decides the number of followers. It is resulting in the number of likes and shares for the video. Post during peak hours. Posting on peak hours increases the viewership of the videos. Choose quality over quantity because it matters how it reaches people, not numbering.
The weekend is the best option because people love surfing their interests. Maximum they stay home rather than going out. So, the only way to get connected with the audience is by mobile phones. TikTok analytics helps in noticing the watch hours, videos views, and the gender of the people. It doesn’t rely on luck, and continuous efforts can only pave the way to success. As content is the primary focus, observe the time of the video also.
Growing TikTok followers is not an easy stage, but you could overcome it by making a better profile and content. The sorted up seven ways could help you enhance the growth of followers on TikTok.
Author’s Bio: Alison Williams is a social media content writer who works at Flatfitty. She is an experienced social media analyst. Her passion is to contribute to engaging content for authority blogs and websites. You can also visit her online on Twitter!