Is your business not growing in numbers? Are you curious to know how to up your game in the online marketing area? Say no more. This article will help you get a kick-off start to SEO.
1. Optimize for Local Searches
You want to up your game huh? The easiest way to improve your results for local search is by adding the name of your town and nearby towns to your website copy. You also need to add locations to your page titles and URLs.
It’s important to also have registered your business on Google Maps and local directory sites, which will help improve your visibility in local searches even further.
2. Organic Keyword Search
Start by listing all the services your practice provides. For instance, fillings, crowns, root canals, and teeth cleanings – one of the ways to be found is to use “long-tail keywords” to target specific clients. Instead of saying, “Marketing Consulting” you’d input “Marketing Consulting in Los Angeles.” The more specific keywords, the better the chances it will target a specific niche.
3. Start Blogging
Blogging is a great way of building credibility – by writing a blog with dental care tips, you will start to attract interested readers and potential patients.
As your traffic grows, your search rankings will also rise, and you will become an authoritative source and first choice for those looking for a dentist in your area.
4. Be Active on Social Media
You have a blog, now it’s time to get some social media pages up and running. Social media is the key to every successful business nowadays. It’s an excellent tool to drive traffic to your site (as well as your blogs), and another way to add your website link for new and current patients to find when searching for dentists in their location.
5. Get People to Write Positive Reviews
To get more credibility for your business is to have your current patients write you positive reviews. As you can imagine, reviews are everything nowadays. We rely on reviews to help us make these important decisions. Yelp and Google Reviews are two great places to start.
6. Earn Links
The number and quality of links to your website impact how high your site ranks in search results for keywords and phrases related to your business.
You can earn quality links by creating quality content and reaching out to bloggers and industry leaders to ask if they will share your content.
This is a great opportunity to boost your ranking in search results; it will also help to position your practice as a leader in the dental field.
SEO takes time and patience but it is worth it in the long-run. To ensure you are doing it properly, it’s best to consider hiring SEO experts.
Author: Usman Raza is the co-founder of a Christian Social Media Agency and marketing strategist working with various brands online. Usman is the content marketing manager at SeedX Inc in Los Angeles, Best PSD to WordPress, and Nano Hearing Aids. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow him on Twitter @usmanintrotech.