Did you know that reputation contributes 25% of a company’s market value? No matter what your industry is or what’s the size of your company, your reputation is important – and it plays a key role in your company’s long-term success.
Since anyone has the access to publish anything online, it’s highly important to consistently manage your online reputation and be responsive to your customers.
So what would be your strategy if your business suddenly experiences a spike in negative reviews, faces a bad response on social media crisis, or even worse?
In this post, we’ll consider the top 6 strategies your company can use for repairing your online reputation.
Why your online reputation matters?
Did your know that 92% of customers check online reviews for a product or service before making a purchase. It means that if your company has negative reviews or a bad reputation online, you could end up losing 92 customers of your customers.
Online reputation management helps to improve the way users see your company online so that you can reach more customers and generate more leads and sales for your business.
6 Strategies for repairing your company’s online reputation
Now that you understand the importance of your company’s reputation, here are the 6 strategies you can use to boot or repair your online reputation.
1. Implement search engine optimization (SEO)
Search engine optimization (SEO), is the process of ranking your company’s website higher in search results for keywords and phrases that better define your business, so you can reach more customers on search engines like Google.
To rank for your business-related keywords, you need to create content that solves your user’s problems and targets those keywords. It’s even more important to create this type of content if you’ve recently faced bad reviews online.
The more informative and beneficial content you create for your users, the easier it’ll be for you t repair your online reputation. The more you do it, the easier it’ll be to push those negative information down in the search rankings.
2. Ask Google to remove a page or the complete site
Once the negative information comes to the web, it becomes difficult to remove or hide.
However, if someone posted inappropriate or negative content or images about your business, you can contact Google and ask them to remove that specific page or a complete website from its listings.
If you’re unaware of this, you can check out Google’s removal policies for more information about what specific type of content they remove.
Remember, even if Google removes that content or image from its listings, you may still have to contact the site owner to remove that content or images from their site. Because, if any information doesn’t show up in Google, doesn’t mean that information no longer exists on the Internet.
3. Create your Facebook business page
As of 2021, Facebook has more than 2.8 billion users. In addition to Google, it’s an easy guess that your customers will look at your company’s Facebook page before making a purchase.
If you don’t have a Facebook business page, you should create one today. Once you set up your page and fill up all the details and information about your company, you can start posting updates, asking questions, and responding to comments.
When you respond to people’s comments and answer their questions, you show your customers that you care about them and value their feedback. It’ll not only help you repair your company’s online reputation but, also show your company as a trusted and reliable source.
If you’re busy with your business activities and don’t have time to reply to people’s comments and answer their questions, you can also hire an ORM agency for repairing reputation of your company not just on Facebook, but also on other platforms such as Yelp, Twitter, Instagram, etc.
4. Claim your Google My Business (GMB) listing
Just like Facebook, you also have to claim your listing on Google My Business (GMB). Once you claim your listing, you’ll be able to reply to your reviews. If you get negative reviews, it’s highly important to remain the positive ones on the top. This will show people that you care about your customers and you manage the time to help them with the best solutions.
You can also encourage your existing customers to give you reviews on your business listing. That way, you’ll end up with a lot more reviews on your listing. The reason why reviews are important, because, these reviews show up in search results when people look for your business in Google. So it’s important to respond to your reviews regularly.
5. Create Google Alerts
Google Alerts is an easy and simple way to track the latest news and mentions of your business online. By using Google Alerts, you can monitor the web for all the content related to your business.
When you set up an alert, you’ll receive email notifications whenever new results appear in the Google results about your company. For instance, you can receive updates about the latest online mentions your company gets or any “unlink” mention on a website.
6. Encourage your customers to leave positive reviews
One of the easiest ways to repair your reputation online is to encourage your customers to leave positive reviews of your business. To earn positive reviews, first, you need to ask your customers for their feedback. Whenever someone buys from your company, take the opportunity and ask them about their experience and get their feedback.
In addition to that, you can also use calls to action or build a site that evokes customers to review your business. You can also encourage your social media followers to review your products or service.
In case you don’t have any following or facing problems in gaining reviews online, you can also hire an ORM agency for repairing the reputation of your company not just on Facebook, but also on other platforms such as Yelp, Twitter, Instagram, etc.
Author bio: Anna Watson is a graduate of San Diego State University and a blogger online. She loves to write about tech, business, marketing, and many more. Follow her on LinkedIn and Twitter @annawattson25.
More on this topic: Factors to Consider for Online Reputation Management