The 21st century has seen a massive shift in policy; businesses are no longer profit-centric but people-centric today. This has changed the way trade was conducted across borders and has led to the birth of conscientious customers, thereby increasing the adoption of sustainable business practices. Going green has evidently become the mantra of success.
Customers today are not concerned about a brand’s name per se, rather the story behind the production of the products. They want to know exactly where the products came from and how they got to them. An added element of sustainability automatically adds to the USP of the product in the eyes of the customers.
This is quite evident from the rise in the demand for goods with compelling stories where customers are willing to pay a steep premium, unlike before. One such example is Adidas’s Ocean Eco-Friendly Shoes. They produced nearly 7000 pairs of sneakers completely from plastic trash extracted from the ocean.
Briefly after the launch, all 7000 pairs sold out almost immediately. This is not just restricted to the use of eco-friendly raw materials for the production of goods, rather something that’s seeped into the supply chain system as well.
Making your supply chain as sustainable as possible using import-export data intelligence can make your products more attractive in the consumer market and give your business a competitive edge as well.
6 Steps Towards Achieving A Greener Supply Chain
The following are a few steps and practices your business can adopt to become more sustainable.
1. Mapping The Supply Chain
Mapping your supply chain is an essential first step toward sustainability. Understanding the chain and seeing how much carbon each step generates is imperative. This will give a blueprint of what changes you need to make in the supply chain and what should be left undisturbed.
You can either do this analysis on your own or take the help of a trade data company. Such companies provide in-depth world import-export data and help analyze it as per your business needs as well.
2. Communicating Expectations
Communicating your desires is next on the list. Most producers have guidelines and contracts that stipulate the amount of carbon footprint each transport type will produce. Having a conversation about your expectations and finding out how your supply chain can help minimize carbon emissions is the second measure.
3. Using Technology To Your Leverage
Technology has become very adept at analyzing and understanding business practices. It can not only show you world import-export data, but also the best possible ways to reduce your carbon footprint on an international scale. Furthermore, such technological innovations put you in touch with companies that perform these tasks.
In the age of connection, technology can aid you in bettering your business practices. The dispersion of information is one of the best assets the internet has given us. With the help of companies that provide import-export data intelligence, you can connect with consulting firms offering green solutions to common trade problems.
4. Reducing Your Carbon Footprint
Carbon footprint refers to the total amount of greenhouse gases that have been emitted by a person, activity, organization, etc. There are many companies whose core services revolve around offering such sustainable practices for your business and related guidance.
By getting assistance from these companies, you can significantly reduce the carbon emissions generated by each of your units that are being transported. For example, you can partner with companies that provide electrical solutions for services that otherwise would use petrol!
5. Education And Training Programs
Sustainability is not a one-time job. It’s something that you need to get into your business’s operational process. Developing training and educational programs for your employees is one such way to ensure that your company achieves sustainability. It is also a great CSR activity.
6. Setting Standards
Having an iron-clad agreement with different vendors across the supply chain is crucial to achieving sustainability. The more cautious you are about your activities and their impact on the environment, the lesser carbon footprints you’ll generate.
How Will Adopting Sustainable Practices Help?
Most customers are willing to pay a premium price for safe and sustainable business practices. By choosing sustainable supply chain logistics, you ensure your customers that they have purchased without interfering with the environment and degrading it.
Furthermore, you also get to open your business to a whole new market filled with customers that stick to buying from companies adopting sustainable methods. Therefore, adopting sustainable practices for your business is a win-win situation.