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5 Ways You Can Promote Your Startup With Ease

Young man in front of white board that reads Startup

It’s a no-brainer fact that once you start a business, you want it to stand out from the already dense market. The idea of promoting your business is daunting because there are so many methods available, and you need to choose the ones that best fit your needs.

Trust us, promoting your startup business doesn’t need to be expensive or complicated. Advertising is one of the most used methods of product promotion. The advertising signage can be put everywhere, including road junctions, buildings, and marketplaces, to contribute to company promotion.

Here’s how you can promote your start-up with ease:

1. Furnish a Detailed Business Plan 

Any business won’t go a long way if it does not have a clear set of goals to achieve. A well-written business plan will make things smoother for your startup.

Promotion becomes easier when you allocate a significant portion of your planning for it. Set marketing and advertising milestones, such as when your business websites or social network profiles will go live. Make sure to measure and account for each milestone to determine whether your efforts are paying off.

What’s good today is that you don’t have to create a thorough plan alone. You can consult any marketing agency for startups to help you cover all the bases. These marketing agencies have the resources, expertise, and time to help you boost your business’s name.

Marketing agencies can also help you finetune your existing plan. Marketing experts help you find the true north of your brand and build your entire advertising strategy around it. This is where some startups fall short. They become too excited about executing their ads without a solid basis for them. In the long run, clients get confused with what the brand really is about.

2. Leverage on Social Media Platforms 

Social media advertising is one of the most accessible methods to promote your startup. In most cases, promotion is free, but you really need to pick which platform is the most effective for your business.

Remember that social media is more than Facebook, Twitter, and Instagram. Go for the platform that your target clients prefer. Cursory market research will reveal the online behavior of your target audience.

Social media is an excellent avenue for startups to appeal to the masses and, hopefully, generate leads. Some brands aim to build a relatable persona online to get people interested in their product or service.

There’s no doubt that building an online persona for your brand takes a lot of time and effort. But, having a consistent online presence is one of the easiest ways to promote your business with less expense and a large audience.

3. SMS and FB Messenger Marketing

Social media promotion isn’t limited to establishing Facebook pages or Instagram profiles. You can also look into Facebook Messenger marketing and even SMS marketing.

This promotional method is a preferred option when following up on certain leads. Messenger marketing usually happens when a prospective client visits your Facebook page and leaves without checking out an item. Connecting with them through Messenger will remind them of your brand immediately.

Aside from this follow-up method, Facebook Messenger marketing also refers to ads that appear in the conversation list of the app itself. It’s a non-skippable ad that doesn’t pose much distraction for the user.

SMS marketing works almost the same as Messenger marketing. However, you obviously need the personal contact number of your prospective clients. This type of promotion works well for businesses that have already established communities.

4. Rely on the Power of Social Proof

Nothing is more effective than the word-of-mouth or referral mode of promotion. More people will be inclined to check out your company if others willingly vouch for you. A recommendation from a friend or a family member is much more effective than any ad you put out as a startup company.

One of the perks of social media marketing is the easy compilation of social proofs. You can screenshot each positive feedback about your company and compile them on your Facebook page. Other companies also practice re-sharing their client’s Instagram stories to share the satisfaction of the latter.

Social proof is an easy and effective promotional method that doesn’t require you to cash out. With this method, prospective clients can witness your product or service speak for itself.

5. Personalize Website 

One of the essentials for startup businesses nowadays is to have a website. It is one of the things that customers look for when your brand piques their interest.

Unlike 20 years ago, creating a website today is much easier and faster. There are third-party web hosting sites that offer pre-packaged sites. These sites already have all the elements that are needed for various types of businesses. The same goes for the overall design of the site.

For example, retail websites already have a different listing and viewing features. As such, having a personalized website is another way to promote your start-up with ease. Despite using a generic format in the beginning, adding plug-ins and other elements can make the site your own.

Another essential element to note when constructing your website is the domain name. Make sure to use a name that is most familiar to your target audience. This will produce two fruitful results. One, having a familiar and catchy name is easy to remember. Even without looking at a social media post, users can look for your website and actually find it.

The second benefit of having a well-thought-out domain name is its Google page ranking. The goal is always to land on Google’s first page. Even if users aren’t looking for your brand specifically, they want to check your site because you appear as one of Google’s most recommended sites.

Final Thoughts

Most people think that promoting a startup business means starting from scratch. However, that is not the case at all. Promotion or marketing and advertising, in general, is made easier with new modes of technology.

The availability of social media makes way for cheap and accessible promotion and connectivity. Carving an online persona for your brand is one way to relate with clients and prospects. Despite that, one should never discount the power of social relations and organic feedback.

More on this topic:

Key Lessons Startups Can Learn from Successful Entrepreneurs

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