Video marketing continues to take off, and more and more people are realizing how powerful a tool it is. Using video marketing, eCommerce stores have a platform to share their story. When an audience engages in someone’s story, it’s hard for them to tear their eyes away from the screen. And when it’s that fascinating, the creator knows they did something right.
That should be the goal when you put together videos for your eCommerce business. Don’t just slap something together. Come up with an effective process to create the best possible videos for your brand.
Luckily, there are many ways to use video marketing to your advantage. If you’re not sure where to start, you can always elicit the help of experts who will take the reins. Either way, working hard on a video strategy, will result in a store where customers keep coming back for more.
Here are seven ways to use video marketing to increase eCommerce sales!
1. Show Customers How to Use a Product
Filming an employee using a product is a great way to connect with your audience. Beyond having photos on your website of the product, customers now have the option to watch a video. The video should show someone demonstrating how to use the product. If it’s something like fitness clothing, you could film a person in the gym wearing the clothing.
2. Highlight Customer Reviews
There’s yet another way to identify with your audience through video. It’s by establishing that other customers support your products. To do this, create a video compilation of positive customer reviews. They can talk about what they like about the product and how it’ll benefit someone who buys it.
The video doesn’t have to be customers talking, per se, but that’s the best way to do it. There’s also the option of having a series of written reviews and then compiling them to make a video.
3. Go Live on Facebook or Instagram
Going live on Facebook or Instagram may seem scary, but you have to start somewhere. If you’re selling makeup, for example, an employee can give a makeup tutorial. Having an audience watch the tutorial will provide them with a glimpse of how to apply makeup. And it’ll be a meaningful way to push them in the right direction to make a purchase.
Checking in with your customers is also another way to use live video. Ask them how they’re doing, and give a glimpse of a new product. It’ll provide them with a look at what’s going on behind the scenes.
4. Tell a Story That Conveys Emotion
Circling back to telling a story, this is one of the most compelling ways to identify with your audience. Recently a Google study revealed something about women ages 18-24. It discovered they are much more likely to support a brand that pushes out empowering videos.
So, to connect with your audience, create an ad that tells a story. Say you’re selling shoes that help people combat plantar fasciitis. A customer who purchased your shoes could highlight how their plantar fasciitis improved. Now, they’re able to exercise and are experiencing far less pain!
5. Have an Owner Introduce New Products
To create a genuine video, have the owner be a part of the action once in a while. They can introduce a product or tell customers more about themselves. A great idea is to have them explain why they started their eCommerce business. They can also cover what their products mean to them. An audience loves learning more about the people behind the scenes. An owner introducing themselves is the perfect way to do that.
As you can see, there are all sorts of ways to use video marketing for eCommerce. Coming up with a wide variety of videos allows you to see which videos are more effective. Based on that knowledge, you’ll know which videos are the best for your audience.
Throughout your journey of connecting with your audience, don’t forget to use videos. Integrate them regularly into your marketing campaign, and you’ll gain more customers!