Local SEO is important for smaller businesses that function within a particular regional boundary, instead of on a national level. It enables the business to appear on SERPs within a particular location. Local SEO services in India rely on advertising.
Optimizing your business with local SEO services means generating more leads, traffics, and conversions in order to attract local customers. 35% of the overall search traffic is locally generated; therefore making it an imperative aspect of marketing strategies. Following are some of the ways to improve your local SEO-
1. Optimize your My Business Account on Google
It is important that you acquire a business spot on Google My Business. This is a great way to establish your company’s presence and acquire a place at Google Maps. And if Google verifies your business, it could find its place on the sidebar of the search result. This is one of the first steps of local SEO services in India in order to get your business online.
2. Spread Keywords Across Various Listings
Establishing visibility for your business across multiple local listing is vital for local SEO. Curate unique descriptions and include relevant keywords to them. Additionally, ensure that you use the latest photos and select the business category. Once you have your listings ready, it is time to promote.
3. Get Authentic Reviews
You cannot overlook the importance of getting regular reviews from customers. It does not merely optimize your Google presence; it also encourages local customers to associate with you. More than 85% of customers rely on online reviews for personal recommendations. Once you close the sale, request your customers to leave a review of their experience. You can also send an email or text after the sale, prompting them to leave a review.
4. Customize your Content for Local News, Events or Stories
You cannot overlook the prominence of extending content that resonates directly to the local news or issues. You can create blog posts associated with local events, stories, or activities. You can establish location-based webpages within on the main website that include high-quality local content. You can also cover videos of charitable causes that you support. When you provide customers with relevant content, they are certainly going to be attracted to your business.
5. Include Voice Search
Voice search has grown rapidly. In fact, around 50% of all searching on the internet are voice-centric. With local SEO service, it is important to optimize voice search and provide ease of use. Customers tend to use long-tail keywords while performing voice-based searches. Therefore, you will have to optimize accordingly and align with a conversational tone. When you are optimizing for voice, you have to consider the user intent. This because these searches are more focused on specific information.
SEO is ever-evolving and continues to introduce new features for local searches. So it is important for a business to stay updated with these changes and implement it in a timely manner. To implement the above actions, you can to reach out to any local SEO service provider, such as Infidigit to reach your local audience.