Nowadays, we are exposed to millions of brand logos. Even small children can identify with many logos like Disney, Cadbury, Nestle, etc. and in numerous cases, brands make sales simply due to their brandmark. Designing your business logo is imperative when you’re looking to attract the right prospects to increase sales and be memorable among your competition. Have a look at these tips for designing an iconic business logo.
Create A Clever And Unique Logo
When it comes to logo design, imitation is not the best form of flattery as the case is with many other things in life. It is essential to generate one that is different from everyone else and is memorable. The aim is to be original and not run the risk of plagiarism. A great way to ensure the uniqueness of your brand or logo is to have a trademark attorney in Boston check if there are any existing brands similar to yours. Plus, your attorney can help you in processing your trademark license and rights. Also, ensure you’re designing something that is somewhat out-of-the-box.
Understanding The Brand
A logo shouldn’t be just an image, it must represent your brand effectively. The aim of a logo is to reach your target audience which must be taken into consideration with the design. Think about the mood you are trying to create when people look at your logo. Design work must be unique and translate directly back to the client’s individual brand qualities. Does the brand focus on inducing emotion or are you more utility-driven? What is the personality of your brand personality? Are you going for traditional or is it trendy and contemporary? You should know what your brand encompasses and stand for.
Color Is Essential
In line with the brand’s personality, when it comes to designing iconic logos, the image is key. Bold and bright color may stand out, but it could give the impression of being strident. If you are looking for a classy or sophisticated design, then muted tones are a better option, however, they can be easily overlooked. Different colors can each bring their unique nuance; therefore, you must carefully consider your choice of colors when you’re designing your logo. Here is a useful breakdown of what the various colors signify:
- Orange – Friendliness, youthful and creative
- Red – Sexy, energetic and bold
- Green – Organic, growth and instructional
- Yellow – optimistic, sunny and inventive
- Black – powerful and credible
- Blue – tranquil, professional, trustworthy and medical
- Purple – Wise, objective and spiritual
- White – purity, cleanliness and simplistic
- Brown– historical, sturdy and rural
- Pink – flirty and fun
Choosing A Name
Logos contain two elements, a symbol, and a wordmark. Contingent on the type of name your brand has, you can utilize a logotype, particularly if your brand’s name is unique. If your company has a generic name however, it is recommended to stick with something that people can identify your business with.
Keep It Flexible And Not Overcomplicated
When designing your business logo, try to keep it quirky, interesting and simple. For instance, look at FedEx’s design. It is a straightforward logotype with a rotate. The image uses negative space to generate an arrow which indicates precision, speed, and direction. The color in the “Ex” was changed to signify its brand as a form of shipping. The same goes for Amazon that utilizes its name that also indicates its broad inventory with the use of a small arrow that points from the A to the Z.