TikTok is rumored to be on track to overtake Twitter and Snapchat combined this year, along with matching YouTube’s popularity two years down the line. The Chinese-owned video-sharing app started its life as three different apps. The first one was called Musica.ly, launched in 2014 in Shanghai with strong business links in the US and a healthy market in China. In 2016, ByteDance, a tech giant in China, launched a similar platform called Douyin.
Douyin attracted 100 million users in China and Thailand within a year. ByteDance later decided to expand under a different brand called TikTok. In 2018, TikTok began its global expansion. The platform now forecasts to catch up with the video giant YouTube by 2024, when both will take $23.6 billion in ad revenue.
TikTok continues to grow faster than any other app. TikTok currently has 1 billion monthly active users. The app is available in over 150 countries and has over 200 million downloads in the United States. TikTok has over 138 million active users in the U.S. Despite the setbacks of shutting the app in some countries, the app continues to rise.
Launching your brand on social media can be overwhelming for your small business. Contracting a digital marketing agency in New York can help you achieve brand visibility and relevance on platforms such as TikTok. The good news is that anyone can go viral on TikTok. Whether you have two followers or 200 thousand followers, the app provides equal opportunities to all users to build an audience and go viral.
How Does TikTok’s Algorithm Work?
TikTok marketing has become one of the best ways to showcase your small business. If you’re building a marketing strategy for your business, it’ll be hard not to consider TikTok. The platform is known for memes, dance challenges, and viral moments. In the Tik Tok world, genuine content reigns. So you don’t need to have 200k followers for your marketing video to go viral.
While there is no magic recipe on how to go viral on TikTok, getting to know its algorithm can help improve your odds of success on the app. TikTok algorithm is which videos should appear on your timeline.
A Personal Experience
TikTok bases recommendations on your interactions with content on the app or anything that gives a hint on the content you like or don’t like. Your page recommends content based on who you follow, creators you’ve hidden, your favorite videos; videos marked as ‘not interested’, content you create, and your interaction with organic content and ads.
TikTok algorithm uses video information like sounds, captions, hashtags, effects, and trending topics. TikTok also uses your device and account settings to optimize your video performance. The language you choose, the type of device, country, and interest categories play a part in how videos perform.
How to Make Content Go Viral On TikTok
1. Keep Close Tabs on Trends
Tik Tok trends come and go. Staying on top of social media trends is crucial for your marketing department and the brand. Jumping onto current trends ensures that you create content that users want and will help you engage with potential customers the way they expect.
2. Choose Your Niche
Choosing your niche and perfecting your content can help you attract a more engaged audience. TikTok users love content creators who have discovered their specialization. There is a guaranteed audience for everything on TikTok. Once you find your people, they will keep coming back to your profile for quality content that interests them.
3. Use the Right Hashtags
Users find specific content through hashtags. Including hashtags in your content increases the chances of your videos reaching a wider audience. Find trending hashtags under the discover tab and hop onto the trend for better brand visibility.
4. Build Your Account’s Authority
Account authority is the trust your brand will earn from TikTok users. Factors that determine your account authority include robust and compelling content, engagements on your posts, and an active online presence.
5. Be Authentic
Authenticity helps you build a devoted audience. Social media is full of inauthentic users willing to do anything to get popular. Brand authenticity is more crucial today than ever before. Authenticity builds stronger connections and can help you stand out in the market.
Why Your Business Should Be on TikTok
TikTok is rich in opportunities to go viral. It is no longer an addictive scrolling machine for teens but rather a fast-growing social media platform and an advertising haven for your business. TikTok videos are easy to make so you don’t need to have a large creative team to create content for your client base. All you need is a phone, the app, and the drive to try something new.