The internet has become instrumental to business success in the modern-day world. An increasing number of business owners are beginning to tap into the wealth of advantages offered by the internet to ensure that they reach their business goals. However, to get the best of the internet in regards to business promotion, one must understand how best to use the internet, nooks, and crannies, and the best practices to adopt. These are some of the advantages offered by a Local Search Specialist who handles local Search Engine Optimizations for local businesses with the aim to improve engagement, conversion, sales, and overall revenue.
Whether you have chosen to work with a Local Search Specialist or you have decided to brave local SEO strategies on your own, there is a need to understand the strategies that can best help you achieve your aim in the short and long run.
Below, we have discussed some of the proven strategies you can adopt for building a local SEO reputation and strategies you may suggest to your Local SEO specialist with the aim of achieving collective success.
#1 Embrace Reviews
Reviews are an important part of Local SEO strategies. User reviews can go a long way in influencing the overall decision of potential paying customers. A recent study revealed that user reviews can influence local search engine results by as much as 8 percent.
Paying attention to your reviews can help you to generate more customers. This is because an increasing number of people are interested in doing business with brands that have received positive reviews from other customers in the past. Potential customers see positive reviews as a vote of confidence passed by another customer saying that you indeed offer the quality of services promised.
It is also important for business owners to understand that positive reviews and social recommendations are valued currencies online. The more the positive reviews your business enjoys, the more your chances of converting potential clients and visitors into paying customers.
However, most business owners understand that the challenge of using reviews as an SEO strategy is getting users to write one. Putting in place strategies that encourage customers to write reviews can improve your overall engagement with customers and in addition, improve sales and overall revenue. You may simply ask customers to give feedback on the services they have enjoyed or associate reviews with incentives. You can also adopt the use of review websites.
Name, Address and Phone Number (NAP), are three of the most important pieces of information your business should never fail to provide to online users and customers. Failure to provide this basic information can put your business at a disadvantage as chances are high that potential customers may be unable to reach you in the absence of this information.
While this information forms the basis of your online listing, it is also important that you ensure that the information is kept up to date at all times. This means that if for whatever reason you decide to move your physical address or change your phone number, you must ensure that this information is also updated online.
Also, NAP information is important because search engines find it important when supplying search results to online users looking for local clients and businesses. Each time your NAP is cited in directories, it counts towards boosting your local SEO.
As part of your NAP strategy, it is also recommended that your business should keep a uniform online profile. Be sure to present the same business name, address, and phone number across the various online platforms and directories you are listed on.
#3 Rich Answers
Recently, most businesses are beginning to understand that client engagement and local SEO is not only a result of answering questions vaguely. Rich answers are essential to ensure that clients are engaged and also to ensure that the search engines recognize you as an authority in your niche. For the most part, search engine users have been found to search for questions instead of using keywords. This means that vague answers will not get as many hits as you intended, even though they may have addressed the problem.
Instead, it is recommended that you focus on providing as much information as possible. Google now returns search information that doesn’t require users to click on the search result to get the needed answers.
#4 Local Links Are Important
A local business listing in your area can be a valuable addition to your local link building strategy. With local business directories, you can be sure to propagate your NAP, an essential part of your local SEO strategy to ensure that potential customers are better able to locate your business, discuss their needs and ultimately, drive sales and revenues.
Publishing in local directories can help you build the local links needed. This, in turn, will help to boost your regular SEO standing.
#5 Dense Content
Content is key and this means that paying attention to the type of content that is published by your brand can significantly affect how others see you and most especially, how search engines and visitors view your brand. By providing the best content that appeals to the needs of visitors, you are on a path to building a community of customers who will generate conversions for you and cause an overall increase in revenue.