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5 Interesting Ways That Brands Can Use TikTok In Their Marketing


TikTok is a world-famous video-sharing social media application. It has more than 850 million active users every month. Over the past two years, TikTok has been very popular among teenagers and Gen Z users. It has a larger user base, and stats show each user spends an average of 52 minutes on TikTok every day.

Many people are using this platform to share funny and creative videos to boost their engagement rate. For business, TikTok offers plenty of opportunities to increase your brand awareness and to lead more sales. This is a reason why brands are choosing TikTok for their business growth.

If your target audience is between 16 to 30, then TikTok is the perfect place to start your marketing campaign. If you are a beginner and trying to know how brands can utilize TikTok for their business. Here are some exciting ways that brands can use TikTok to promote their business.

Why Do You Need TikTok Marketing?

TikTok is an engaging platform with potential users, and we know that most people spend 53 minutes on the app every day. These stats are enough to say how TikTok is famous among the audience. TikTok provides several features to promote your brand on the platform.

Many businesses and marketers are using TikTok to promote their brands in a low-cost investment. This makes it affordable for businesses to invest in TikTok to expand their reach. Moreover, you can use TikTok editing tools to make your video more creative to attract an audience.

We all know that people on TikTok will look for raw and engaging content, so you need to share original content if you want to increase your business reach. If you are interested in the TikTok strategy to promote your brand, then scroll down to know the interesting ways to market your brand to reach a wider audience.

5 Ways You Can Use TikTok To Promote Your Brands 

Use TikTok marketing to increase your brand presence and to lead more sales on your website. Here are the five interesting ways that brands can use it to enhance their reach and to be popular on TikTok.

1. Share Your Own Content On TikTok 

In any social media platform, your creative and quality content rules the world. So the unique content has huge potential to boost TikTok followers and shows your brand’s existence. As a brand, you need to share your own content to market your product on TikTok.

Are you wondering how to create unique content? The only thing you need to do is follow the tips mentioned below to raise your engagement.

Be Unique And Build Trust 

The first step to promote your brand on TikTok is to be authentic to yourself. The more authentic your video looks, the more attention you will receive for your TikTok videos. For creating unique videos, you don’t need to have expansive cameras. Just spend some time sharing authentic and high-quality videos to expand your brand reach on TikTok. Often share real videos that make your audience emotionally connect with your brands. The more your brand looks unique, the more people believe and trust your brand.

Tap Entertainment And Add Creativity 

Since TikTok is filled with a younger audience, you need to create more entertaining content to grab their attention towards your brands. Also, you can create trending challenges to boost your business reach. To build a strong TikTok community, you need to share fresh content every day to attract more new followers.

Additionally, TikTok allows every user to add effects and filters to make their video more creative. Also, you can see some relevant hashtags to increase your video visibility on TikTok.

2. Harness The Power Of Influencer Marketing

Influencer Marketing

One of the successful ways to promote your brand on TikTok is by influencer marketing. Right now, TikTok has millions of influencers, and many small businesses approach influencers to take over their brands. While choosing an influencer, make sure to select the perfect person who can influence your target audience and increase your brand’s personality.

Before approaching your TikTok marketing campaign, you need to know your target audience and their interest. After this, move to your influencer with a clear goal and tell them what you want. Give your account to them for a certain time. With this, they can share quality videos about your brand to increase your business reach.

Additionally, choose a micro-influencer for your brands to get better results for your business. Influencers with higher engagement rates really have more interactive followers. Many people on TikTok say they love to purchase products with the recommendation of influencers. So make sure to select the right influencer and boost your brand popularity on TikTok.

3. Add Advantage Of TikTok Advertising

TikTok Ads

Like other social media networks, TikTok allows its users to advertise on the platform. Use TikTok ads to boost your marketing strategy and to get more sales. Many small businesses are choosing TikTok ads to reach their target audience and to increase their brand reach. The cost of TikTok advertising may vary goals and business factors. Here are some TikTok advertising options to improve your business reach.

In Feed Video Ads

These ads appear on the TikTok for your page, and they can be up to 60 seconds long full-screen videos. Users are able to like, share and comment on these ads. These ads are skippable and allow you to add links to your target page. If your goal is to increase traffic and sales to your site, use these ads.

Top View Ads

These ads are 60 seconds long and appear when a user opens the app. Also, you can include a call to action button in these ads. These ads are also full-screen and play with auto sounds.

 Brand Takeover Ads

These are other types of ads that appear when a user opens a TikTok app. It can be created by using 3 seconds photos or using videos that direct users to a landing page or a hashtag challenge.

Branded Hashtag Challenge 

These ads appear on top of the discover page that boost your engagement and encourage users to create UGC. when a user clicks a hashtag challenge, they will direct to a challenge page. From there, users create related content based on your challenge. This is how branded hashtag challenge works.

4. Cross-Promote Your TikTok Marketing Content 

Cross promoting your TikTok video on other social media platforms is an effective way to gain more engagement and reach. Sharing the video on other platforms will drive more traffic and increase engagement to your TikTok account. Posting videos on other platforms will boost your video performance. When your video performs well on TikTok, it can easily go viral on the platform.

Sharing your videos on other networks is very simple on TikTok. All you need to do is save your video in your mobile gallery. Then you can easily share it on different platforms to increase your brand awareness. However, the TikTok video is 15 seconds long it can be shared on any social media platform.

When sharing your videos on other platforms, make sure to add a related call to action button in your content. With this, you can receive many new followers to your TikTok account.

5. Check Your TikTok Analytics 

Finally, for TikTok marketing, you need to check your analytics to know how your post performs well on TikTok. Tracking your analytics is very important to create successful TikTok marketing. Here are the two categories that help you to check your TikTok insights

  • Profile overview
  • Content date

Profile overview 

This profile overview helps you to know how your account is performing on TikTok. It includes:

  • Profile view: It shows how many times your TikTok account was viewed
  • Followers count: It shows how many followers that you have in your TikTok account
  • Video views: it shows how many times a user has watched your video

Content Data

The profile overview helps you know your overall TikTok account performance, but you can check each post-performance through the content date.

  • Total number of likes per post
  • Total number of video views
  • Number of comments you receive
  • The total share of your post
  • Average video watch time
  • Total playtime

So make sure to check your analytics and see how your post is performing on TikTok.


TikTok is a successful social media marketing platform that offers wonderful opportunities for content creators, brands, and marketers to increase their business reach. Create quality content that influences your brand to boost your TikTok presence and to get more sales. Also, make sure to check your analytics to get a better business result. Use these five exciting ideas to promote your brands on TikTok.

Author’s Bio: Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoys the opportunity to work with social media influencers. Start following her on

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Do Brands Need To Leverage TikTok Marketing?

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