Do you know what white hat SEO tactics are? If you want to improve your ranking on Google, you are going to need to get well acquainted with them. From creating quality content on a consistent basis to working on link building, there are many things you should be doing if you want to be visible online. So, if you are new to this area, here are five white hat SEO tactics for beginners.
What is White Hat SEO?
Just before we dive in and look at some white hat SEO tactics, you should probably gain a better understanding of what white hat search engine optimization is first. Essentially, this is using legitimate tactics to improve your ranking on Google and ones that are approved by the search engine. You can learn more details at https://www.joshuageorge.co.uk/what-is-white-hat-and-black-hat-seo/. White hat SEO is the opposite of black hat SEO, which is considered to be ways to boost your ranking that are against Google’s guidelines and that can lead to penalties.
Create Quality Content
When it comes to creating a website, there are some shortcuts you can take. But, one thing that you cannot rush or get away from is quality content. This is the first white SEO tactic that you have to be doing. Creating quality content for your web pages and blog. You want your website to be the best and the place everyone comes to for useful information. This means producing content that is engaging and helpful for visitors.
You always want to create quality content with your audience in mind first. Yes, you want to rank on Google. But that is naturally going to come if you prioritize making your website interesting and a source of information. Google loves quality content so make this one of your main white hat SEO tactics for your new site.
Make Your Website Mobile-Friendly
So many people are using their mobiles when it comes to searching the web. They are looking to make quick decisions whether this is finding out information, a shop to go to or making a purchase. You have to ensure that your website not only satisfies user intent but that it is also mobile-friendly. If the web pages do not fit the mobile screen or images are everywhere, this is not going to be enjoyable for your audience. They will simply click off your site and head to another. This is the last thing you want.
What’s more, Google has suggested that if your website is not mobile-friendly, you might not rank as highly. Thus, this is a sign that you need to ensure your design is going to be suitable for mobiles from the beginning. Prioritize mobile responsiveness, which means considering loading speeds and how your site is going to be suitable for different mobiles and browsers.
Work on Link Building
Next up is link building. This is something that you definitely want to be part of your SEO strategy. Essentially, this means that you want other websites to be linking to your web pages as this can help you be seen as authoritative by Google. It means you are doing something right and that you are going to be useful to visitors.
So, how can you get started on link building? Well, guest posting is a good way to start. This means creating quality content and having it published on another site. In this content is going to be a link to your website for visitors. This should be on a high domain authority website so that Google rewards you.
Be Strategic with Keywords
Using keywords in your content still remains a white hat SEO strategy. This is probably one you have heard of before. Well, the game has changed slightly and this is something that you need to be aware of with your website. Yes, keyword research is still going to help you rank on Google. You want to be using keywords and phrases so that you appear in relevant searches. But, you have to watch that you are not manipulating Google. Otherwise, this is going to be a black hat SEO strategy.
In particular, you have to make sure that you are using keywords naturally in your content. You are not using as many of them as possible. Only use these words and phrases where they are going to be useful for readers. You also have to be thorough with your research and look at how much competition you have. It is will be easier to rank if you choose low-competition keywords.