Labels are a brilliant way to create and reinforce your brand, elevate your packaging and help you reach your growth targets. But before we get into the many opportunities labels can promote your business, we need to talk basics and terminology.
What are labels?
There is no inherent difference between labels and stickers; both refer to adhesive-backed paper or plastic and both do the same, namely stick to your surface. Stickers typically come individually cut whereas labels are printed on sheets. While they look the exact same after they have been peeled off the backing paper, sheets are 65% to peel than individually cut stickers according to Sticker it. This can be an absolute Godsend when you order hundreds of stickers, but easier to store as they already come grouped on a sheet.
Individually cut stickers Labels on sheets
1. Product Packaging
Labels can be used to not only customize your actual product but your packaging as well. No matter if it is a cardboard box, wrapping paper, jars or envelopes. Labels offer a low-cost and fits-all way to reinforce your brand and create a great unboxing experience for your customers. Branding all interactions your customers will have with your business creates a sense of unity and allows you to establish your narrative. This can then even be reinforced by choosing a material that aligns with your brand – reaching from eye-catching holographic stickers to biodegradable paper.
But you do not have to stop there. If you really want to generate that extra visibility for your brand, get your logo on as many items as possible. Through this, you can become part of your customer’s daily interactions, be that on a water bottle, a USB stick, or lunch boxes. Using labels to brand those products enables you to bulk buy them at a cheaper price yet still customize them according to your needs. This allows you to hand out your merchandise for free, either to influencers or at exhibitions. Gift giving is a long-established marketing strategy because it taps into the rule of reciprocity, meaning that the receiver of your gift will feel the need to do you a favor in return, which can be a purchase or a post on social media. Moreover, the listed examples are actually useful and will benefit your customers.
3. Limited Edition Labels
This is extremely underrated, yet so simple. A low-cost limited edition label can increase your revenue immensely as it creates the illusion of scarcity and exclusivity, immediately placing your product within those categories and making it that much more desirable. To achieve the look pictured below, you can simply purchase biodegradable paper stickers, which are naturally thick, giving your brand that premium feel, to achieve this.
4. Staying Organized
While custom labels are amazing to brand your product, they can also help your business internally. Don’t just simply file your bills and orders and let them get lost in the mass of uniform dark gray folders, but label them accordingly. You can absolutely do the same in your office space to make sure everything has and is in its designated place. Having an organized working space will help you smash those targets in no time!
5. Bonus Tip for Larger Businesses: Internal Engagement
If your business is thriving and you are hiring new people left, right and center, this is the perfect tip for you. Include labels in employee welcome packs, make them feel part of team “Human Resources” by having sheets of laptop stickers ready to go. Renaming your departments as “teams” can create an awesome internal spirit. You can even host team competitions by giving them weekly challenges which allow them to collect points.
We hope you enjoyed our tips on how to make labels work for your business. If you have additional ideas or have been using labels for a while, please share your thoughts in the comments.