Business leaders often find themselves struggling with the idea of combining their own vision with the preferences of their target demographic. Truth be told, you should always make sure your brand, and thus your website, reflects your values clearly, but you also need to be mindful of your site’s purpose: to attract customers and engage visitors effectively. In 2020, with so many brands having a sleek digital presence, your own should be at the very least as strong and intuitive.
Simply put, you should always strive to make your website more user-friendly. Why? Market trends change, customer preferences evolve, and your visitors will find different “faults” more prominent than others, so you’ll need to work on your digital presence on the go. Here are a few key pillars of making your site more user-friendly, but do keep in mind that you should always keep an eye on how your market is changing to embrace new trends, and how your customers’ expectations might change, too.
Simplify your website’s navigation
In wanting to impress visitors and convey the brand’s most crucial messages, leaders often place great focus on selecting fonts, colors, and images, all of which are indeed important for leaving a great impression. However, you also need to consider the functional elements of your web design strategy, so that you can leverage smarter design solutions to attract more visitors and impress those already on your site.
Make sure that your site is easy to navigate, no matter the device in question. Check to see if your customers get lost with too many links or if some of your links aren’t working. Is your main menu easy to understand? If you have too many categories, as many eCommerce sites do, make sure to keep them as sleek as possible. Simplify your navigation and you’ll reduce the time your customers need to find what they need and what they want to buy.
Make your site locally visible with SEO
Do you know what your website is facing in your target markets? If we take a thriving sample such as Hong Kong as a perfect example of high competition, you’ll learn that in a sea of anywhere between 10 and 15,000 eCommerce companies in Hong Kong, yours is unlikely to stand out merely based on luck. Standing out in that bustling beehive, you need to build a powerful SEO strategy that will thus make your site more user-friendly for that particular, local demographic.
You should implement the most effective Hong Kong SEO strategies that will help you boost your digital visibility. After all, these location-specific tactics and requirements reflect user preferences, so they are a perfect set of guidelines to help more people find your website and enjoy the experience. From making sure that your site is fast to load, to keyword optimization, all the way to working with locally-relevant influencers and other businesses, your SEO strategy is a great gateway for the improved user-friendliness of your site.
Use optimized content on your site
For a site to be truly user-friendly, it needs to boost technical SEO as well as the kind of optimized content that covers topics appreciated by your audience. Make sure that your SEO content writer keeps both optimization and user-friendliness in mind when creating content for your website. In addition to implementing all the right keywords, you also need to make sure that you post content formats that appeal to your demographic. Diverse, optimized content you share via social media will get more visitors to your site and help you engage more customers over time.
Rely on analytics on your site
Whether you’re running an eCommerce business or you’re using your website as an educational platform to attract subscribers, you need to rely on your website analytics to make sure that your website is indeed performing well. The data you’ll be able to assemble will tell you so much about what your customers find appealing and what you need to improve. Perhaps your checkout process is subpar, or maybe you lack certain CTAs to help customers make up their minds quickly.
You’ll also discover what types of landing pages have the best performance ratings and what kind of content your customers enjoy reading and watching on your website. If you notice a surge of site visits when you post a new infographic while very few people in comparison come when you post an article, perhaps it’s time to add more visuals to your site. In any case, monitoring your site’s performance will enable to you make changes quickly and efficiently.
Even if your site is already ranking well and you have the starting potential to keep your audience engaged and happy, you should always look for creative ways to improve. These are the fundamental principles of providing a stellar customer experience on your website, one that will inspire them to come back, share your content, and perhaps make a purchase. Your users are at the heart of your business journey, so keep them in mind whenever you’re designing your website’s new and redesigning old pages.
Author’s Bio: Jolene Rutherford is a marketing specialist – turned blogger, currently writing for technivorz.com. Interested in digital marketing and new technology trends. Love sharing content that can help and inform people.