If you want to grow and increase your audience, social media is a great marketing tool to use in today’s market. With many ways to connect with people, showcase your content and much more, it’s made easy and convenient for brands to grow their business. Plus most of the time, social media costs nothing and is very easy to quickly grasp if you are just starting out.
Social media trends are constantly growing and changing by the minute – sometimes it’s hard to keep up. Today, we will be sharing with you some helpful insights and new social media features you should be utilizing for your upcoming marketing plans in 2019.
1. Live Streaming or Video Marketing
This is huge and should be one of your top priorities features to use as a business. It all started with Snapchat, Facebook decided to integrate a video on Instagram and Facebook – which happens to be one of the most used features currently trending. If you’re not on video, you’re competitors are most likely are – so get with it!
With video marketing or live streaming, it allows you as a brand to get more personable while may increase your credibility or trust with your audience. Also, you can hire a digital marketing agency to promote your videos on different social media channels to give your brand more exposure.
2. Direct Messaging
As we all know, social media is an excellent tool for communication, and lately direct messaging has shown an increase in the past years. With many apps such as Facebook Messenger, WhatsApp, Telegram, Instagram Direct Message, etc. it gives you more of a reason to always be utilizing it.
Direct messaging is an opportunity to better your customer service in real-time or within a 24 hour period. Instead of having to spend hours on hold on the phone or patiently waiting for a response via email – brands are able to quickly respond to customer questions or concerns.
3. Hashtag Follows
This is a very recent feature on Instagram – not only can you follow people but you can now follow the brand’s hashtags. As a brand, you should be using specific hashtags that relate to you and your brand. For example, Banana Republic encourages users to use #ItsBanana when they decide to post on their social media platforms. The hashtags allow you to be organized and have all the photos or videos in one place.
In 2018, easily plan ways using your social media to encourage your already following to also follow your hashtags for new updates, etc.
Do you want to increase your sales and leads, drive traffic to your site or posts? The best way to achieve this is to start utilizing social media advertising such as Facebook and Instagram ads.
Sit down, strategize and plan out your 2019 marketing plans – start off with these top 4 social media features.
Author: Usman Raza is the co-founder of a guest posting agency and marketing strategist working with various brands online. Usman is the content marketing manager at Digital Marketing Agency LA, PSD to WordPress, and Royalens.com. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow him on Twitter @usmanintrotech.
More on this topic: Using Instagram As Leverage For Your Business