Website planning is no mean feat. If we were all gifted website designers, then there wouldn’t be such big business in website building firms… and that’s for a reason.
Website building is a complex process that not everyone is able to understand. Compound this with the odd need to code, and advertisers and collaborators that expect us to be mind readers, and you end up with a veritable mess that can’t just be swept under the digital carpet.
Instead, listen to us, read this short guide, and figure out which four steps are the most important when it comes to planning your website…
The Top 4 Steps to Plan a Perfect Website
Let’s not mess around here. Website planning is a serious business… if you do it right, that is.
Step 1 – Research and Discover
Researching and discovering of the potential website is the first step to web planning success. If you are using an external force to plan your website (such as hiring a web design company – The Ad Firm) they will need to know everything they can about your organization, the products and/or services that you provide, and about your corporate culture.
It is only through researching and discovering all they can about your firm that they can effectively build a website that encompasses your corporate ethos. Companies that skip this step simply aren’t worth their weight.
Step 2 – Idea Thought Showering and Structure
At this point, you will need to let your team brainstorm with new ideas. Once the concepts have been written out, the team can then devise the best ones and start to plot out a structure that can support this. The structure will include what pages you want and where they will be placed, but it also decides what imagery might be used, or what colours are to be implemented.
Step 3 – The UI Design
Arguably more important than any other piece of the website is the user interface (UI). This is the end that faces the customer and has to be as smooth running as possible. Several websites even employ users to test their sites in order to spot any weaknesses.
Your UI interface needs to be fast. Any longer than a few seconds to load up and your user will go elsewhere. In one study, around 53% of all users left a page that took more than 3 seconds to load. Make sure you don’t use too many videos or high res images when planning out your website, since these will slow you down and eat up user’s data.
Step 4 – The Testing!
We mentioned user interface testers above – but don’t forget to have clients and even friends or family members check out your website. It needs to say all you want to tell your clients about your business. It should be sleek, smooth, and operate on minimum memory for users with bad internet connections.
Take Time and get your Website Correct!
A website is essentially your global marketplace. It is the digital representation of your firm in the online space. As such, it needs to be as well-maintained as the stock on a shop floor. Good luck with the planning… but don’t forget to call in the experts if you need them. That’s what they are there for, after all.