This article was originally published on Dec 3, 2019. We have added additional information below that will identify if your pages are mobile-friendly. Read on.
It’s very hard to create a can’t-miss website in the planning stages, but you certainly can doom a site to fail before it even launches.
There are lots of good things you can do to set your new site up to succeed. However, there are 10x as many bad things you can do to it, and many of them take place while the site is still on the whiteboard.
As a result, here are 3 major flaws that most new sites go live with.
1. Bad Hosting
Too many budget-conscious small businesses will simply go with the cheapest host they can find. And a year’s worth of hosting ends up costing them less than they would pay for a latte. Sadly, you very much get what you pay for in web hosting. To truly get WordPress hosting at its finest you don’t have to pay a lot of money. But, you need to pay more than you would for a latte.
The worst part is that you may not really feel the impact of cheap hosting until you start to gain some traction. It may seem “fine” at the beginning because your site isn’t earning enough traffic to test it yet. However, once you do see some traffic, you may find your page load speeds may drop because your host has very limited bandwidth and they’re capping your speeds on purpose.
Now, you’re losing visitors and SEO clout because of your slow speeds and shoddy hosting.
2. Desktop-First Planning
We’re now living in a mobile-first world. Google has switched to mobile-first indexing, which means we all need to switch to mobile-first planning. However, most planning still revolves around the desktop experience.
It’s fine if you believe that most of your users will access your site via a desktop computer, but you still need to keep in mind that Google will be looking at your mobile site first.
Even if your site passes Google’s mobile site test, that simply means you met the minimum requirements, like getting a 65% on an exam. You need to thoroughly test and optimize your mobile experience to ensure its good for both human and robot visitors.
3. No Keyword Research
In a rush to get a site live, a lot of companies plan to add and optimize the keywords retroactively once the site has been live for a while.
This can work, but you’re digging yourself two major holes:
- It often stretches out over several months as you keep putting it off
- You’re now having to awkwardly wedge keywords into written copy, which often ruins the flow
You may not think you have the time or budget to do thorough keyword research, but it’s far easier than you think. You don’t need to hire an expert to do it.
All you need is an entry-level SEO-savvy person to spend a day with a trial pass for ahrefs or SEMrush. Both have lots of free blogs and videos that will show you how to do enough keyword research to last you for a year.
As we said, there are countless things you can do to hinder your new site’s chances of success. However, bad hosting, a bad mobile experience, and no keyword research are the 3 most common in today’s marketplace.
An additional important concern was raised after this article was published so we are adding it now. Is your site mobile friendly? We discovered this tool that will crawl a site and report the mobile friendliness of the site, quickly alerting you of which pages need your attention in order to meet this very important requirement. Visit https://www.experte.com/mobile-friendly and enter your site’s URL.
Doing a little bit more work and spending just a little bit more money now will really pay off over the long term.