As a business owner, one of the most important strategies to put in place is how to attract customers. After all, clients are among the main stakeholders of any company, and their involvement is crucial to the success of every enterprise.
Once you’ve got your business going, however, you are likely to have two main sources of sales: those from new customers, and those from your existing customer base. It’s well documented that it is more costly to win new customers than it is to retain existing ones. Any clever ideas that help your investment in marketing work harder for you are well worth trying. (1)
So, how can you go about increasing the number of repeat customers? Here are some creative and intelligent tips to get you started:
1. Create timely and professional job quotes
Perhaps one of the least talked about but significant tips for retaining customers is your quotation process. As simple as it may seem, this plays a crucial role in encouraging repeat custom. Generating leads is one thing, but closing deals highly depends on how you present your ideas and serve your customers. Job quotes help your clients understand exactly what to expect from your company, how much time you’ll take to deliver your service and the total cost estimate.
Everyone likes to associate themselves with a brand that’s not afraid to list its promises and ensures to deliver them. Ensure this permeates through your quoting process and marries up with what you deliver. People will reward you with their trust and look upon you positively as a company with integrity. This also helps to spread word-of-mouth referrals which are incredibly powerful too.
2. Invest in job management software
Serving your clients in a timely manner is one of the best ways to earn people’s trust. However, that’s easier said than done, which is why an increasing number of companies are opting for business management software programs like the one developed by Jobber. With these applications, you can schedule tasks, monitor jobs, and track payments efficiently.
This encourages repeat custom by empowering your customers with all the information they need every step of the way, putting them in control. When jobs are scheduled, customers will be informed of arrival times, and specific information regarding the job to be carried out. (3)
Ultimately, your business will be able to meet customer demands consistently, in a professional and timely manner. This will really help to elevate your reputation, which is one of the essential components of customer loyalty. It’s worth noting that such job management software programs can also enhance the payment system, which will directly impact how you deliver your services to subsequent clients.
3. Promotions and discounts
Another effective way of encouraging your existing customers to do repeat business with you is through promotions and discounts. It’s a common technique used by many businesses to drive their sales and generate more revenue. If implemented wisely, this could really benefit your development as a business.
The most important thing to note, though, is that any promotion you plan to roll out should be personalized for every stage of the customer’s lifecycle. It’s a great way to keep the clients engaged and ensure that they don’t lose interest in your brand.
Sending emails to clients who’ve used your services before is one way of engaging them. These emails could be about limited discounts, promotion of new products, or ‘we want you back’ coupons. The latter is perfect for those customers who have gone inactive after purchasing products from you at least once. (2)
Another method employed by many brands today is giving discounts once a week. For instance, you could offer a ‘buy one get one free’ discount every Tuesday. This is likely to retain your current clients and may also help attract new ones.
As you lay down your strategies, keep in mind that every business is unique. So, try to find a set of options that work best for you and your customers.
Attracting and retaining customers is one of the most crucial factors when building your brand. If you already have consistent traffic in your business, it would be prudent to think of how to maintain your current customers. After all, attracting a new set of clients can be very demanding and costly.
Creating job quotes doesn’t only build your brand’s reputation, but it can also help retain customers you already have. You should also plan to invest in job management software to help you schedule tasks and track the payment. This way, you’ll be able to deliver a top-notch customer experience. Finally, leverage the power of promotions and discounts to constantly engage your clients.
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