Effective marketing is the key to success in many industries, and the commercial construction market is no different. Clear Sky Construction Inc. is a reputable leader in the construction industry and has many successful projects under its belt.
If you are trying to attract more clients to your commercial construction business, then this article will provide eleven practical tips to consider.
Design A Simple, Elegant, And Professional Website
Your website is often the first point of interaction between your business and potential customers. A large number of customers find and engage with companies through their websites. Consumers are much less likely to hire a business that does not have a website.
Find a professional website designer or use premium software to create a simple, easy to navigate, attractive, and informative website. Ensure that the website features your contact details, product/service catalogs, completed projects, and customer reviews.
Have A High-Quality Informative Blog
If you wish to provide your clients with a better understanding of certain aspects of the industry, a blog is your best bet! An engaging and quality blog will entice potential customers by demonstrating your knowledge of the niche.
Whether you hire a professional or do it yourself, and informative blog is an indispensable marketing tool. Consumers are more likely to visit and stay longer on websites that offer informative content alongside advertisements for their products and services.
Create A Budget For Google Local Service Advertisements
Google local service advertisements are a secret weapon that offers an excellent ROI for the commercial construction industry and many others. If configured correctly, such an advertisement guarantees that every time a consumer performs a Google search for construction companies in their area, your business will appear at the top of the search page alongside a Google guaranteed badge.
Always Prioritize Customer Reviews And Testimonials
Customer reviews and testimonials can make or break a business. Good reviews are the first thing potential clients look for in your company because they are reliable to gain trust at the beginning of a professional relationship. It is wise to pay close attention to what consumers say about your rankings and rating websites. Motivate current customers who have had pleasant experiences to post reviews by offering discounts or a raffle event.
Be Highly Responsive And Readily Available To Handle Inquiries
An effective marketing strategy will have your phone ringing off the hook. It is critical to be prepared to respond to the flood of inquiries that usually follow a successful email marketing campaign. Ensure that all the contact details (especially the phone number and email address) prominently featured in the campaign are being monitored constantly.
Your sales will be radically affected by how quickly and effectively your staff deals with potential customers’ inquiries. Timely interactions and responses are fundamental if you have extended your marketing to social media.
Capitalize On Your Social Media Target Demographic
Digital marketing has taken over all industries, and social media is the final frontier. Commercial marketing companies can take advantage of cheap and highly targeted social media advertisements by zeroing in on their niche market. Make sure the content you produce is engaging and enticing to your niche market,
Check Up On Previous Clients
Good old-fashioned courtesy is severely underrated in today’s world of new business practices. Checking up on previous clients by phone call, text, or email is usually highly appreciated. Construction projects involve significant changes, and clients always appreciate knowing that your expertise can be relied on beyond the fulfillment of your initial contract.
Create Appropriate Video Marketing Content
Video content is much more engaging and has taken over from the previous mediums of marketing like photography. Take advantage of modern technology and editing software to produce before and after or time-lapse videos that display how your company works.
Introduce Your Staff
Consumers often worry about potential service providers’ trustworthiness; the best way to overcome this is by introducing your team members. Feature your workforce prominently on your website, advertisements, and social media profile. Displaying your healthy work environment and gratified team is a sure way to boost a prospect’s confidence.
Consider Guerilla Marketing Techniques
Online marketing is wonderfully effective, but sometimes, it is necessary to step into your community and engage your market in exciting and refreshing ways. Guerilla marketing techniques are a guaranteed way of getting your business’ name on everyone’s lips and creating a buzz.
Create Strategic Partnerships
Another way to place some of your eggs outside the online marketing basket is by reaching out to businesses that engage your target demographic. Symbiotic relationships with companies that have already acquired your prospects’ trust are a great way to develop solid, new, and reliable leads.
With these eleven tips, you should be able to attract more clients to your construction company. Remember that a bit of marketing can go a long way.