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10 Things All Entrepreneurs Should Do to Help Grow Their Business

Stack of books for Entrepreneurs and startups

Here you will learn the ten things all entrepreneurs should do when growing their business. 

In fact, these tips were used by the most successful business owners in every field. 

Keep reading to find out how businesses like Under Armour and Starbucks went from being mom-and-pop shops to taking over their market. 

1. Have a clear vision

What are you trying to achieve with the growth of your business? Every entrepreneur has an ultimate goal. Whether it is personal wealth, helping others, solving a problem, or providing a cost-effective alternative, having a clear vision is essential to growth. Someone starting or growing a business should know what they are working towards and stay true to that vision.

2. Understand business

An entrepreneur should research the basics of what running a business entails. There is much more involved in business ownership than just selling a product, providing a service, advertising, and making money. Some things to read up on would be bookkeeping, investments, networking, communications, distribution, licensing, and tax registration. An entrepreneur can simplify the bigger picture by taking a few college courses or online classes.

3. Set goals

Growing a business is a long journey, and it is easy to become overwhelmed or discouraged as they reach their primary goal. Because of this, businesses must have small goals or milestones along the way. For example, having a goal of selling 10,000 candles can be daunting, so celebrate along the way with smaller milestones of selling 100 candles, then 1,000, and so on. Additionally, you want to set goals for other aspects of the business. For example, a business may aim for a %95 satisfaction rating, a %20 decrease in production costs, or maintaining a steady cash flow.

4. Satisfy your customers

Your customers are the backbone of your business. To have healthy growth, your customers must be satisfied. You can keep customers happy by offering fast and easy methods of communication, having a high rate of issue resolution, and being understanding. You can track satisfaction by sending customers or clients surveys and reading the reviews they have left. 

5. Provide high-quality services or items

Your business will not grow if you offer items or services of poor quality. On the other hand, you can provide high-quality merchandise and services by conducting tests, incorporating user feedback, and using adequate supplies and equipment. In addition, consumers that are happy with their purchase are more likely to become returning customers and refer your company to others.

6. Market effectively

No matter how great your advertisements are, they are pointless if they are not reaching the right people. For example, if a company decides to advertise its winter clothing line to Californians, a lot of money will be wasted. You can market effectively by first determining your target demographic and then using that information to gain exposure to the correct people.

Some factors to consider would be:

  • Age
  • Race
  • Gender
  • Interests
  • Locations
  • Income
  • Occupation
  • Lifestyle
  • Education
  • Family

7. Understand analytics

Knowing how to interpret and integrate analytic data can improve every aspect of your business growth. 

Analytics show website and advertisement information that includes things like:

  • View count
  • Audience exposure and reach
  • How often a visit leads to a purchase
  • The type of audience that is engaging
  • Where your traffic is coming from
  • How long someone stays on your page

As your analytic data grows, you can make educated decisions on how to improve your ads or website. For example, if your website is viewed 1000 times but the average time a person looks at your website is only 5 seconds, you can assume that your site is not appealing enough to stick around.

8. Get advice

Business owners that have already created a successful company can offer invaluable tips for those just starting. There are many groups, forums, and local meetings that you can attend. However, attending an entrepreneur conference tends to be the most beneficial source of knowledge for business growth. As a small business owner, money may be tight, and you might question if the trip is worth the cost of travel. Luckily, there are many cost-effective ways to find accommodations because attending an entrepreneur conference is one of the best ways to boost motivation, meet experts, learn new tools, and network.

9. Increase referrals

For the average business, %30 of sales come from referrals. You can increase referrals by offering referral incentives, keeping in contact with customers, over-delivering when possible, and having a product or service worth talking about.

10. Have a good website

Having a good website is essential to obtaining and growing sales. Your website should be easy to navigate, showcase your products or services, offer a means for communication, be engaging, and have a clear purpose. 


When growing a business, focus on how the company presents itself, having high-quality products and services, and being knowledgeable. 

More on this topic:

Robert Trosten Lists Some Of The Challenges That New Entrepreneurs Must Learn

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