On average, inbound leads cost 61% less compared to outbound leads, making them one of the most economic ways to get leads.
When it comes to getting inbound leads however, some people don’t know where to begin. This can make it next to impossible to grow your business and make it a real competitor.
Keep reading to learn our ten tips for generating inbound leads.
1. Relevant Blog Content
About 55% of marketers say blog content creation is their top inbound marketing priority, and it should be yours too. Start off by creating blogs that answer questions potential leads may ask. Write a blog about it so when prospects search their questions online, your answers show up.
2. Capture Emails
On your website, have a form for people to give you their email address so you can email them with specials and offers down the line.
One of the best ways to give your prospective customers a reason to provide you with their email is by the creation of ebooks. Ebooks can be about anything related to your product, such as “A guide for capturing inbound leads.”
4. Create Custom CTAs for Blogs
Call to actions (CTAs) are typically a button or link that takes the reader to something else that may interest them. Keeping people on your website with relevant information makes it more likely for them to convert.
Entice people to click on your CTAs by making them stand out and using strong language that conveys what they’re going to be taken to, and why they want to go there.
5. Generate Backlinks
Generating backlinks gives you an opportunity to be in front of a new audience, and helps to increase the rankings of your website. You can generate backlinks by writing for other companies’ websites and have other companies share your content.
6. Automation With Chatbots
Putting chatbots on your website gives people somewhere to go and someone to talk to when they land on your website.
7. Social Media
With 3.5 billion social media users worldwide, sharing posts on social media is one of the best ways to reach people. It’s simple to use, and one of the easiest ways to get your name out there.
8. Personalized Landing Pages
When people search for your products and your site comes up, you need to have something that’s going to capture their attention and stay on your page. The best way to do this is to create personalized landing pages for all your products or services that speak to one product or service.
Webinars are a great way to gain people’s interest and teach them something new. When you offer something to someone that they find valuable, you’ve earned their trust and they’re more likely to buy your product or service.
10. Constantly Research Inbound Tactics
With our everchanging digital landscape, it’s important to constantly research tactics related to getting inbound leads.
Generate More Inbound Leads
Using these 10 powerful tips for generating more inbound leads, you should have everything you need to get started.
You can start generating more sales and getting your business closer to your goals.
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